Sydney, Feb 18: Jaya Grocer has expanded its Private Labels lineup through a collaboration with Grab Signatures Brands, bringing exclusive products from popular local brands like Village Park, K Fry, Inside Scoop, and KGB to its stores.
Launched two years ago, the Private Labels initiative supports local food and beverage entrepreneurs in transitioning from restaurant service to retail shelves, offering customers access to iconic Malaysian flavors at all Jaya Grocer outlets.
The expansion introduces new items, including Village Park’s Nasi Lemak Sambal and Ayam Goreng Berempah, Inside Scoop’s Sea Salt Gula Melaka and Double Cookies and Cream, K Fry’s Boneless Fried Chicken, and KGB’s Straight Cut French Fries.
The new Village Park, K Fry, and KGB products are available starting February 18, while Inside Scoop offerings will launch in March.
Customers can purchase these items in-store or via GrabMart, earning GrabRewards points through the Jaya Grocer Membership program, which is integrated into the GrabRewards ecosystem for added value and convenience.
Jaya Grocer’s initiative aims to help homegrown brands scale production, reach wider audiences, and ensure long-term success in the retail sector.
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