Welcome to our ‘News In Brief’ column in which we digest all the news releases for you in no more than five paragraphs.
Below are snippets of all the media releases we received from Dec 9 till the end of the week.
This article updates throughout the week.
AI’s Defining Year Ahead
Sydney, Dec 11: NetApp’s 2024 Data Complexity Report highlights 2025 as a pivotal year for AI, with organisations focusing on scaling AI capabilities, addressing security challenges, and prioritising sustainability.
“2025 is shaping up to be a defining year for AI, as organisations transition from experimentation to scaling their AI capabilities,” said Gabie Boko, Chief Marketing Officer, NetApp.
The report reveals a drastic 81 per cent increase in AI adoption in Australia and New Zealand over the past year, shifting the region from AI laggards to leaders.
Data unification, cybersecurity, and sustainable AI strategies are seen as critical for future success.
“AI’s transformative potential hinges on secure, scalable, and sustainable data strategies,” said Krish Vitaldevara, Senior Vice President and General Manager, NetApp.
Global organisations anticipate increased investment and challenges in managing AI-driven data, but those prioritising unified data management and infrastructure are expected to gain a competitive edge in the evolving landscape.
Aussies Embrace Nostalgia
Sydney, Dec 11: Afterpay’s 2024 report reveals Australians indulged in nostalgia and real-life experiences, with key trends including a 678 per cent surge in press-on nail sales, a 164 per cent spike in kitten heels, and a 231 per cent rise in Adidas Samba sales.
Experiences such as hotel stays and events like the Royal Easter Show topped purchases, reflecting a focus on creating memorable moments.
Bluey merchandise saw an 83 per cent increase, leading children’s trends, while tech-savvy Australians drove a 35 per cent rise in electric scooter sales and a 34 per cent jump in gaming chairs. January 31 was the most popular day for buying flowers, ahead of Valentine’s Day.
“This year’s data highlights how Australians are prioritising experiences and comfort, reflecting a unique blend of past and present in their purchasing decisions,” said Amanda Shannahan-Moore, Afterpay Trends Expert.
Australia’s Top Searches 2024
Sydney, Dec 10: Google’s Year in Search 2024 reveals Australians’ diverse interests, from political events to pop culture and practical DIY.
The US election topped overall searches, followed by the Olympic medal tally and Euros.
Taylor Swift emerged as the most searched global figure, with Australians exploring “How to make Taylor Swift friendship bracelets” during her tour.
Sports dominated the year, with searches spanning the Olympics, Paralympics, and T20 World Cup. Food trends leaned toward creativity and nostalgia, featuring recipes like cucumber salad and Crumbl cookies.
DIY enthusiasts sought guides for car maintenance, Book Week costumes, and slime-making, showcasing resourcefulness in challenging economic times.
Travel searches highlighted wanderlust, with domestic flights to Gold Coast and international trips to Italy, Japan, and Bali trending.
Australians also expanded their vocabulary, with “demure” and “sobriquet” topping definition searches.
“Australia’s Year in Search offers a fascinating snapshot of our nation’s evolving culture,” said Camilla Ibrahim, Search Trends Communications Manager, Google Australia. Full trending lists reflect a blend of curiosity, creativity, and global awareness.
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