Sydney, Nov 25: Black Friday is no longer a single day of shopping madness; it’s become a month-long event, with Aussies expected to spend an eye-watering $7.5 billion before the year ends, according to new research from Finder.
A survey of 1,009 respondents revealed that half of Australians—equivalent to 10.5 million people—have already shopped or plan to shop during major sales events like Black Friday, Boxing Day, and Cyber Monday.
So far, shoppers have spent $6.3 billion nationally, with an additional $722 per shopper expected to be spent across upcoming sales.
Black Friday and Boxing Day are tied in popularity, each with 29 per cent of Australians planning to take part, followed by Cyber Monday (13 per cent) and Amazon Prime Day (14 per cent).
Shopping Priorities
The research shows clothes and shoes top Aussie shopping lists this season, with 62 per cent of participants prioritizing these items. Electronics and gadgets come second (41 per cent), followed by beauty, skincare, and makeup (33 per cent). Other popular categories include food and alcohol (29 per cent), accessories (29 per cent), and toys (26 per cent).
Shopping Smart
Finder’s shopping expert Chris Jager advises consumers to stay vigilant and avoid overspending. Tips include setting budgets, creating wishlists to avoid impulse buys, and researching deals thoroughly to ensure the best value. Comparing offers across retailers can also help avoid falling for discounts that seem too good to be true.
For those braving in-store shopping, Jager recommends visiting during off-peak hours to dodge crowds and stress.
Planning Pays Off
Finder suggests that creating a wishlist and sticking to it can help shoppers focus their spending. A well-thought-out budget is essential, especially with ongoing cost-of-living pressures.
Shoppers are also encouraged to look beyond the first deal they encounter and check alternative platforms like Amazon and eBay for competitive discounts.
As sales continue through the season, Australians are gearing up to make the most of deals while keeping their spending in check.
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