Sydney, Oct 23: iD Collective, a Communications, PR, Influencer, and Events agency, has announced its merger with the highly regarded Creative, Media, and Digital agency Noisy Beast Group.
The newly combined entity is set to become one of the largest independently owned communications agencies across Australia and New Zealand, with billings exceeding $120 million annually.
With offices in Melbourne, Sydney, Auckland, and Singapore, and experienced staff across all other states, the merger will bring together a powerhouse of more than 100 employees.
The union leverages both agencies’ strengths, attributing their rapid growth to a shared focus on maximising client investments through a unique, symbiotic model.
Group Managing Director David Brown expressed his excitement: “Amanda and I have known each other for many years after both working client-side in marketing together. Having both come from marketing backgrounds, we know that the primary focus must always be about finding creative ways to deliver ROI for our clients. I am really excited about this merge of skill sets as it enables us to deliver a truly unique and holistic experience to our clients and helps us find even more ways of Giving Brands a Bigger Voice.”
The merger aims to deliver seamless strategic communication across all channels through a single point of contact.
Brown added, “Our unique model ensures our clients get all the strategic thinking across all the communications channels, without having to or manage it. It’s the starting point, the pivot point for our recommendations, managed seamlessly through a single point of contact. Adding the communications disciplines of iD will be incredibly powerful.”
Amanda Booth, Co-founder and Director of iD, noted the advantages of this strategic merger.
“The highly anticipated and exciting merge between the two agencies presents an incredible opportunity to bring the success of both our passions under one roof. Being an Independent agency gives us the advantage of continuing to have that agility and speed to market, ensuring we are both efficient and effective. Importantly, our clients will now be able to tap into all that amazing creative thinking and media power that a large multinational agency offers, without having to pay the higher agency fees associated with those agency models.”
The leadership team will include industry veterans Ben Lynch, Murray Bransgrove, Mary Morton, Amanda Booth, and David Brown.
Together, they will drive the next phase of growth for the group, ensuring clients benefit from integrated solutions across communications, creative, media, and digital disciplines.
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