Gellae Expands Into Boots

Sydney, Sept 25: Gellae, the Australian beauty brand known for its innovative gel nail stickers, has launched in 165 Boots stores across the UK and Ireland.
This move marks a major step in the company’s global expansion, making its popular “gellaes” more accessible to consumers seeking an affordable, at-home alternative to traditional salon manicures.
Gellae’s semi-cured gel nail stickers, created with real salon-grade polish, allow users to achieve a professional manicure in under 20 minutes without long drying times or harsh chemicals.
The launch includes eight best-selling designs and Gellae’s mini portable UV/LED curing lamp, offering customers a complete manicure solution.
Founder Serene Lim expressed her excitement about the launch, highlighting the brand’s mission to provide a practical solution for nail care, especially for those dealing with weak nails or nail-biting.
Lim’s social media-driven success has already led Gellae to reach seven-figure revenue within its first year.
With this launch, Gellae continues to push boundaries in the beauty industry by offering an affordable, quick, and long-lasting alternative to salon treatments.

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