Sydney, Aug 23: Hurtigruten is the first travel brand to secure the “Made in Norway” trademark, a new initiative by the Norwegian government and Innovation Norway.
The initiative, launched on Aug 21 this year, promotes Norwegian craftsmanship, authenticity, and sustainability globally.
Hurtigruten is among 22 Norwegian brands that have earned the certification after a rigorous application process.
CEO Hedda Felin highlighted the brand’s deep connection with Norway’s coast and commitment to sustainability.
Hurtigruten plans to integrate the Made in Norway branding across its channels, further promoting Norwegian excellence in the travel industry.
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