Recent developments in cloud technology, AI-driven advertising, and insurance transformation are making waves globally.
Alibaba Cloud is enhancing the Paris 2024 Olympic Games with cutting-edge AI and sustainable solutions, while Australian startup Tap is disrupting the U.S. ad industry with an advanced media buying platform.
Meanwhile, Prudential and Google Cloud are teaming up to revolutionise insurance across Asia and Africa through a new AI Lab in Singapore.
Cloud Powers Paris 2024
Alibaba Cloud is enhancing the Olympic Games Paris 2024 experience with advanced cloud technologies.
The company has introduced several innovations, including a Media Archiving AI Solution that aids media professionals in covering the Games by generating automatic video highlights. Alibaba Cloud’s Smart Virtual Boxing project offers real-time match analysis and commentary, while Multi-Camera Replay Systems provide 360-degree slow-motion replays.
The Cloud Memento tool transforms static images into animated videos, and the company also restored and colorised century-old Olympic footage. Additionally, Alibaba Cloud’s Energy Expert solution supports sustainable energy management during the Games.
Aussie Startup Disrupts US Ads
Tap, an Australian ad-tech startup, has launched an AI-driven media buying platform in the U.S., aiming to transform the fragmented advertising industry.
Founded by Chris Edis, the platform uses advanced AI to unify and streamline media buying across traditional channels like TV, radio, and billboards.
Tap has already partnered with 50 U.S. media companies and is expanding rapidly across North America. The company seeks $5 million in seed funding, having secured $1 million from industry veterans.
Tap plans to enter Canadian and Australian markets by 2025, with further global expansion on the horizon.
Prudential, Google Cloud Team Up
Prudential and Google Cloud are expanding their partnership to establish an AI Lab aimed at revolutionising the insurance industry in Asia and Africa.
The lab, set to launch in Singapore later this year, will empower Prudential’s 15,000 employees to create AI-driven solutions, focusing on enhancing healthcare experiences and operational efficiency.
This collaboration, which builds on their relationship since 2019, aims to drive innovation in customer service and accelerate digital transformation across Prudential’s markets.
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