Sydney, Aug 1: Virgin Hotels London-Shoreditch, the latest addition to the luxury lifestyle brand, has officially opened today, bringing heartfelt service, innovation, and personalised experiences to one of London’s most vibrant neighbourhoods.
To celebrate the opening, Virgin Hotels is offering double Virgin Points on stays from September to December 2024 for members of its loyalty program, The Know, who link their account to Virgin Red. Members will earn 14 Virgin Points for every £1 spent on room rates and can soon redeem points for future stays at the new hotel.
Guests booking before 1st December 2024 can also enjoy a £75 dine and drink credit per stay at Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining, or the lobby lounge as part of the Grand Opening offer.
“I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception,” said Sir Richard Branson, Founder of the Virgin Group.
Located at 45 Curtain Road, the 120-bedroom hotel is set to undergo a phased transformation to incorporate iconic Virgin Hotels features, including Sir Richard’s flat, custom-designed hybrid beds, and the innovative Lucy app for personalized experiences.
The lobby lounge and café will temporarily become a pop-up Commons Club before being transformed into a new space later this year.
James Bermingham, CEO of Virgin Hotels Collection, stated, “We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch.
“We already have some incredible experiences to showcase alongside the highly personalised service that Virgin Hotels is known for, and there’s even more to come.”
The hotel features the vibrant Spanish restaurant BiBo by renowned chef Dani Garcia. Guests will also enjoy complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms operated by Blue Marlin Ibiza, creating a sophisticated private members’ club atmosphere.
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