Sydney, July 25: Perth’s natural beauty and relaxed lifestyle continue to be cherished by its residents.
The latest findings from the Perth Perception Survey reveal a city where people appreciate the environment, family connections, and a safe, friendly atmosphere.
However, housing affordability is emerging as a significant concern.
The Committee for Perth (CfP) aims to make Perth the best place to live, work, invest, study, and visit.
To track progress and inform planning, CfP conducts the Perth Perception Survey every three years in partnership with Ipsos.
Since its inception in 2012, the survey has provided valuable insights into the city’s evolving priorities. The 2024 survey, conducted online from April 30 to June 12 with 600 participants, reflects the changing expectations of Perth’s residents, particularly focusing on younger generations and the critical issue of housing.
The online survey had the following sample specifications: 600 total completes spanning Greater Perth (including Peel).
Quotas were set to ensure a representative sample, and the data was weighted to match ABS data for the age and gender distribution of Greater Perth.
The sample also included quotas for overseas migrants, who compose 165 of the total 600 participants, representative of the latest ABS data.
According to the survey, 52 per cent of respondents appreciate Perth’s beautiful natural environment, and 30 per cent highlight it as a great place to live.
Entertainment and friendly people were noted by 26 per cent and 22 per cent, respectively.
While some described it as a “quiet, dull city” with safety concerns in certain areas at night, satisfaction with living in Perth remains high, especially among Baby Boomers.
This indicates that the city continues to provide a fulfilling living experience despite recent challenges.
Residents recommend Perth as an excellent place to live, raise a family, and visit.
Key reasons include family connections, climate, lifestyle, and a safe environment.
A significant majority of residents plan to stay in Perth long-term, with 65 per cent expressing this intention.
This reflects strong attachment and confidence in the city’s future.
Generationally, younger residents like Gen Z are more likely to leave temporarily for travel or work before returning, while Millennials might leave for career opportunities.
Perth also boasts a strong sense of community, although views on inclusivity are mixed.
Slightly over half of the residents believe it’s easy for migrants to integrate, yet a similar number, particularly Gen Z, feel racial discrimination is a problem in the city.
The survey added new questions to address the housing market’s impact on residents’ views of Perth. Housing affordability emerged as a major concern, highlighting the need for a deeper understanding of this critical issue.
The analysis in this report aims to address the main objectives mentioned.
While the analysis aimed to highlight key generational differences, not all significant differences between age groups are reported to focus on the most impactful and insightful findings.
Due to rounding, percentages may not always sum to 100 per cent.
As Perth evolves, addressing the needs and concerns of all generations will be crucial in maintaining its appeal and ensuring a vibrant, inclusive future for all its residents.
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