Sydney, June 18: Today at the Cannes Lions International Festival for Creativity, Adobe (Nasdaq: ADBE) and TikTok announced an exclusive integration, making TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.
Adobe Express, the all-in-one AI content creation app, allows users to quickly create, score, and publish high-impact TikTok content to grow their brand.
Adobe Express includes features powered by Adobe Firefly generative AI, designed to be commercially safe.
With TikTok’s Commercial Music Library accessible from within Adobe Express, marketers and advertisers can create and post TikTok content confidently.
The library, pre-cleared by TikTok for commercial use, will be available starting June 17 at the 2024 Cannes Lions International Festival for Creativity.
Govind Balakrishnan, SVP of Adobe Express and Creative Cloud Services, said, “The new bonus interest rate that we are announcing today is one of the most competitive in the market and is an awesome opportunity for customers, new and existing, to make their money work harder for them.”
Andy Yang, Global Head of Creative Product at TikTok, added, “We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale.”
Additionally, Adobe announced major AI innovations in Adobe Acrobat, bringing unprecedented creativity and productivity to digital documents.
Starting June 18, Acrobat customers can create and edit images in nearly three trillion PDFs using text prompts powered by Adobe Firefly.
Acrobat is the first PDF solution to offer in-app generative image capabilities.
New features in Acrobat AI Assistant, a conversational engine integrated into Reader and Acrobat workflows, allow customers to ask questions, get insights, and create content from information across groups of PDFs and other document types, including Microsoft Word and PowerPoint.
Enhanced meeting transcript capabilities in AI Assistant automatically generate summaries of main topics, key points, and action items, keeping teams aligned.
Abhigyan Modi, Senior Vice President of Adobe Document Cloud, stated, “With generative AI, we can advance the category again with image creation and insights across a new range of document types, empowering every customer with a deeper understanding and ability to transform information into compelling content – with the ease and speed of a simple prompt.”
From June 18 to June 28, Adobe is offering free, full access to Acrobat AI Assistant features.
Early access pricing for the AI Assistant add-on subscription starts at US$4.99 per month and is available until September 4.
All individual Acrobat Standard and Pro customers will receive 250 generative credits per month at no additional cost for a limited time to use with Edit Image and Generate Image features.
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