Sydney, June 5: Sony has unveiled an exciting new range of BRAVIA Theatre home audio products, designed to enrich the ultimate home cinema experience. As streaming services continue to grow in popularity, Sony aims to deliver immersive cinematic sound that perfectly complements their new BRAVIA TVs.
The newly launched product lineup includes an array of soundbars, a home theatre system, and a neckband speaker, providing multiple options for consumers seeking high-quality audio experiences at home.
Today, Sony showcased the BRAVIA Theatre home audio products to the Australian media, presenting sample units during a product briefing led by Daniel Kennedy, Senior Product and Partner Specialist.
The event highlighted Sony’s commitment to offering consumers a comprehensive home entertainment solution that replicates the immersive audio experience of a cinema in the comfort of their own homes.
Drawing on its extensive experience in the film industry, Sony’s new BRAVIA Theatre home audio lineup is designed to bridge the gap between the viewing environments of cinemas and home settings.
By unifying TVs, soundbars, and other home audio technologies under the BRAVIA brand, Sony aims to provide customers with a one-stop destination for an outstanding cinematic experience.
The matching features and design of BRAVIA TVs and BRAVIA Theatre home audio products make it easier for consumers to assemble a complete home entertainment package.
One of the standout technologies in the new BRAVIA Theatre lineup is the 360 Spatial Sound Mapping. This innovative feature generates multiple phantom speakers in locations without physical speakers, such as above or to the side, creating a 360 spatial sound experience optimized for home settings.
This technology allows users to enjoy a wide sound field that surrounds them with audio from various directions, mirroring the immersive experience of a cinema, without the need to install physical speakers on the ceiling or walls.
Additionally, the Sound Field Optimization feature automatically adjusts and tunes each speaker based on the layout of the room.
This ensures that users can find the optimum location for their system to experience impactful cinematic sound at home.
The Acoustic Center Sync feature further enhances this setup by integrating the sound system with the TV, ensuring that the sound precisely matches the action on the screen.
This creates a cinema-like experience where the sound appears to come directly from the TV screen.
Sony’s Voice Zoom 3™ technology is another notable feature in the BRAVIA Theatre home audio products.
This technology uses an AI algorithm to recognize human dialogue and adjust its volume, ensuring that even small dialogue sounds are loud and clear.
Settings for Voice Zoom 3 and other BRAVIA Theatre audio products can be operated using the new BRAVIA Connect App, allowing users to make adjustments without interrupting their viewing experience.
The BRAVIA Theatre lineup also includes optional speakers, such as wireless subwoofers and rear speakers, which enhance the surround sound experience.
These speakers are designed to deliver powerful deep bass and enhanced surround sound, with features like wireless connectivity and built-in batteries for flexible placement.
The BRAVIA Theatre U neckband speaker provides immersive sound that surrounds the ears, offering an open-air yet personal listening experience ideal for high-volume listening without disturbing others.
Sony’s commitment to environmental sustainability is evident in the BRAVIA Theatre products, which use recycled plastics and fabrics to reduce the use of virgin materials.
This initiative is part of Sony’s Road to Zero environmental plan, aiming to achieve zero environmental impact by 2050.
The company also emphasizes accessibility in its product designs, ensuring that all customers can enjoy the movie experience regardless of disability or age.
The new BRAVIA Theatre products will be available in Australia from now, with the entire range expected to be launched by this July.
The BRAVIA Theatre Quad will be priced at $3,699.00 AUD, Theatre Bar 9 at $1,799.00 AUD, Theatre Bar 8 at $1,499.00 AUD, and BRAVIA Theatre U at $499.00 AUD.
By leveraging its unparalleled expertise in professional film production equipment and consumer electronics, Sony continues to push the boundaries of home entertainment with the BRAVIA Theatre home audio products.
This new lineup promises to elevate the way consumers experience films at home, offering a truly immersive and cinematic audio experience.
For more information, visit Sony’s official website.
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