Sydney, May 22: Adobe (Nasdaq: ADBE) has introduced Adobe Express for Enterprise, a powerful tool designed to accelerate marketing content creation and ensure on-brand production across communications, sales, and other business functions.
This new tool is powered by the Adobe Firefly Image 3 Model, which delivers photorealistic outputs quickly and is designed to be commercially safe.
Adobe Express for Enterprise includes features such as Brand Controls, Bulk Create, Generate, and Firefly Custom Models.
These capabilities allow marketers to reuse and adapt content for upcoming campaigns and localize assets for different regions.
Sales teams can easily create customized materials for clients and prospects, while communications teams can design content for stakeholders efficiently.
Adobe Express integrates seamlessly with Adobe Acrobat, Creative Cloud, AEM Assets, and the upcoming Adobe GenStudio.
GenStudio enables marketers to reuse brand-approved content, generate variations for digital channels, activate content in Adobe and third-party applications, and measure performance.
Integrated with Adobe GenStudio, Adobe Express for Enterprise allows users to remix approved assets and edit content without needing specialized skills.
“With the exponential growth in demand for personalized experiences, companies must find new ways to supercharge the production of content that connects with customers and elevates their brands,” said Govind Balakrishnan, Senior Vice President of Adobe Express Product Group and Creative Cloud Services at Adobe.
“Adobe Express for Enterprise is the only solution that brings together enterprise-grade brand management, intuitive tools, advanced AI designed to be safe for business, and seamless workflows with world-class creative apps – empowering individuals across the enterprise to produce more impactful, on-brand content faster than ever before.”
IBM marketing teams are already personalizing content using Adobe Express for Enterprise.
Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, stated, “Marketers are looking for trusted AI that seamlessly integrates into their work. Adobe Express for Enterprise is empowering marketers at IBM to create on-brand content aligned to business objectives that deliver compelling, personalized experiences to targeted audiences.”
Adobe Express for Enterprise has also been adopted by global brands and agencies like Dentsu, Red Hat, and Owen Jones.
These organizations have reported significant improvements in efficiency and time-to-market, enabling them to scale up their digital campaigns and produce personalized, brand-compliant assets rapidly.
Adobe’s marketing and communications teams have also seen benefits, with the social media team using Adobe Express templates to create and activate content faster, improving engagement by 35% and reducing costs by 17 per cent.
Firefly-powered features in Adobe Express are designed to be safe for business use, enabling enterprises to deploy the app confidently.
These features, such as Text to Image, Text to Template, and Generative Fill, help marketers deliver campaigns faster and create production-ready assets with ease.
Starting today, the Firefly Image Model 3 is available in Adobe Express, offering advancements that unlock unprecedented quality and variety of output.
Users can upload reference images and generate new images based on style, mood, lighting, and composition.
Adobe provides IP indemnification for imagery generated with Firefly, and Content Credentials are automatically attached to digital content created or edited with Firefly, providing transparency and building trust with audiences.
Firefly Custom Models, Bulk Create, and Generate will soon be available in Adobe Express, allowing marketers to create design variations and generate copy to test messaging performance and adapt to different channels quickly.
With features like template locking and style controls, Adobe Express for Enterprise ensures everyone stays on-brand.
Projects support collaboration by sharing brand assets, libraries, and files in a dedicated space.
Non-marketers can easily remove backgrounds, convert files to GIFs, generate QR images, and create various content types with ease.
Adobe is also collaborating with Microsoft to develop the Adobe Express Extension for Microsoft Copilot. This extension will enable employees to create on-brand content within Microsoft 365 apps using a simple prompt, directly in the Copilot chat.
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