Doha, April 28: Qatar Airways is set to captivate attendees at the Arabian Travel Market (ATM) in Dubai with its innovative AI-powered digital human cabin crew, Sama 2.0.
Aligning with ATM’s theme of ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, Qatar Airways will introduce industry experts and travel partners from across the Gulf region and beyond to Sama 2.0 – the second generation of the world’s first AI-powered digital crew.
Sama 2.0 represents the future of exceptional service and hospitality in the travel and tourism industry. By answering questions in real time, she assists travelers in designing curated travel experiences, enabling them to access information related to Qatar Airways FAQs, destinations, support tips, and more. Interaction with Sama is streamlined through QVerse, Qatar Airways’ immersive digital platform, and the Qatar Airways app, ensuring seamless communication.
During the event, Qatar Airways will also unveil its brand-new exhibition pavilion, featuring a multi-sensory pod that offers a fully-immersive dive into the luxury and comfort of the award-winning Qsuite. Visitors will have the opportunity to experience the airline’s revolutionary innovations and technological advancements.
Additionally, the airline’s Qverse Virtual Reality (VR) experience will allow guests to explore the cabin interior of Qatar Airways’ aircraft, including the Business Class – Qsuite, the Economy Class cabin, and navigate Hamad International Airport (HIA), the ‘World’s Best Airport’ as voted by Skytrax in 2024, along with Al Safwa First Class Lounge and Al Mourjan Business Class Lounge.
Sama 2.0. and the Qatar Airways team will be available to assist guests and trade partners at the Dubai World Trade Center, enhancing the experience for all attendees.
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