Kuala Lumpur News

In the latest edition of Kuala Lumpur News, significant partnerships are shaping the business landscape. Fishermen Integrated has been nominated for a Webby Award for its innovative use of video, highlighting its work on the PETRONAS Integrated Report 2022 and setting a high standard in digital creativity. Meanwhile, Malaysian Genomics Resource Centre Berhad (MGRC) has entered into a strategic collaboration with De Cell Berhad to enhance the development and commercialization of cell-gene therapies through the EXOGENETIX program, aiming to set new biotechnology standards. Carlsberg Asia and Grab have signed a Memorandum of Understanding to revolutionize beer consumption across Southeast Asia with targeted campaigns and a virtual store launch, aligning with Carlsberg’s Accelerate SAIL strategy. Additionally, Silentmode Sdn. Bhd. and Titan Cloud have partnered to optimize fuel management solutions in Malaysia and beyond, promising to streamline operations and enhance customer service efficiency in the fuel retail sector. These collaborations reflect a dynamic shift towards technological integration and strategic partnerships within the region.

Fishermen Eye Webby Award

Fishermen Integrated has been nominated for Best Use of Video or Moving Image in the 28th Annual Webby Awards, the premier international honor for Internet excellence.
This nomination highlights their work on the PETRONAS Integrated Report 2022, marking them as the sole Malaysian nominee.
“Nominees like Fishermen Integrated are setting the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards.
Mark Darren Lee, Co-Founder of Fishermen Integrated, shared his excitement: “Being nominated for the Webby Awards has been a big dream for me personally and Fishermen. We’re excited at the opportunity to stand shoulder-to-shoulder with many esteemed global brands, and to have our work recognised alongside theirs is truly an honour.”
The company is also in the running for a Webby People’s Voice Award, which fans globally can vote for online until April 18th.
Winners will be announced on April 23, 2024, at Cipriani Wall Street in New York, where they can deliver the famed 5-Word Speech.
Past speeches have included gems like Steve Wilhite’s “It’s Pronounced ‘Jif’ not ‘Gif’” and NASA’s “Houston We Have A Webby”.

MGRC and De Cell Berhad Forge Strategic Alliance

Malaysian Genomics Resource Centre Berhad (MGRC), through its subsidiary MGRC Healthcare Sdn. Bhd., has partnered with De Cell Berhad in a strategic collaboration to advance the EXOGENETIX program, enhancing the development and commercialization of cell-gene therapies.
This Strategic Collaboration Agreement will see MGRC Healthcare provide technical and production support, maximizing the efficiency and market reach of EXOGENETIX.
De Cell Berhad will handle exclusive marketing and promotional efforts to boost the program’s presence in the market.
“We are thrilled to partner with De Cell Berhad to advance the field of cell-gene therapy. This partnership not only aligns with our strategic vision to deliver cutting-edge healthcare solutions but also reinforces our dedication to pushing the boundaries of medical science,” said Azri Azerai, Executive Chairman of Malaysian Genomics.
Dr. Lim Wooi Khai, Director of De Cell Berhad, also expressed optimism: “This SCA with MGRC Healthcare represents a significant moment for us at De Cell Berhad. The EXOGENETIX program is a cornerstone of our strategy to bring innovative therapies to the market. Through this partnership, we are set to accelerate the development and delivery of next-generation cell-gene therapies, ultimately improving patient outcomes. We are eager to see the transformative impact this collaboration will have on the healthcare industry.”
The collaboration aims to merge MGRC Healthcare’s biopharmaceutical expertise with De Cell Berhad’s marketing strategies, potentially setting new standards in the biotechnology field and enhancing patient care through innovative therapies.

Carlsberg and Grab Forge Strategic Partnership in Southeast Asia

Carlsberg Asia has signed a Memorandum of Understanding with Grab, marking a strategic partnership aimed at revolutionizing the beer consumption experience across four Southeast Asian countries: Cambodia, Malaysia, Myanmar, and Singapore. This collaboration will feature promotional campaigns, including an exciting football season campaign with Liverpool Football Club and a Responsible Drinking initiative.
The partnership will also see the establishment of a Carlsberg virtual store on the Grab app in Singapore and Malaysia, enhancing accessibility for consumers to order their favorite Carlsberg beers directly to their doorstep.
“As part of Carlsberg Group’s Accelerate SAIL strategy, this exciting partnership will help us drive digital transformation and growth in the region by going beyond traditional retail channels,” said Arindam Varanasi, Vice President, Commercial Asia at Carlsberg. “With our joint forces, we will be able to introduce more drinking moments to consumers and make it easier and safer for them to access Carlsberg’s portfolio of local and international beers and Beyond Beer brands at their doorstep. This will also be a strong initiative to Carlsberg’s continuous efforts in driving responsible drinking.”
The initiatives are set to launch in the second quarter of 2024, aligned with UEFA Euro 2024, to maximize engagement through Grab’s extensive advertising and consumer interaction platforms.
“It’s truly an honour that Carlsberg, one of the world’s leading brewery brands, chose Grab’s advertising arm, GrabAds, to strengthen their brand equity through purposeful consumer campaigns – the LFC partnership and the Responsible Drinking Campaign,” said Ken Mandel, Regional Head of GrabAds and Brand Insights.
The collaboration between Carlsberg and Grab aims to leverage both companies’ extensive reach and insights to enhance consumer experiences and promote safety and responsibility in alcohol consumption throughout the region.

Silentmode and Titan Cloud Enter Strategic Partnership

Silentmode Sdn. Bhd., a Malaysian developer of the RONPOS fuel retail POS solution, has partnered with Titan Cloud, a leading provider of Fuel Asset Optimization software, to enhance fuel management solutions in Malaysia and across Asia.
Under this strategic agreement, Silentmode will integrate Titan Cloud’s technology to optimize fuel management and customer service efficiency.
Titan Cloud will also promote Silentmode’s RONPOS solution across its extensive customer network, expanding both companies’ reach and capabilities in the Asian market.
“We are thrilled to have the opportunity to collaborate with Titan Cloud, a globally renowned brand in fuel asset optimization. Their unparalleled technological competence is a great complement to our RONPOS, capable of delivering high value to our existing and new customers,” said Reza Razali, CEO of Silentmode.
Chris Cooper, President of International at Titan Cloud, highlighted the strategic benefits of the alliance: “This alliance with Silentmode strengthens Titan Cloud’s foothold in the high-growth Asian fuel retail market, and we believe fuel retailers are eager to embrace these advancements. By combining Silentmode’s established network with our leading fuel management platform, we’ll create a powerful solution for retailers that will streamline operations, minimize fuel loss, and ultimately increase their profits.”
This partnership not only aims to enhance operations and minimize fuel loss but also to foster long-term growth and innovation in the region’s fuel retail sector.
“This alliance lays the foundation for a long-term, mutually beneficial relationship. We look forward to exploring opportunities to accelerate Silentmode’s and Titan Cloud’s international growth together,” added Reza Razali.