London, March 20: Crew Clothing is delighted to announce the continuation of its fruitful partnership with the Henley Royal Regatta, a relationship that epitomizes the fusion of British tradition and contemporary fashion.
This collaboration, now extended for an additional three years, is celebrated with the introduction of a refreshed capsule collection tailored for the 2024 Regatta season.
Reflecting both entities’ commitment to elegance and quality, the new line offers a sophisticated mix of special occasion wear and upgraded everyday essentials, all inspired by the shared nautical heritage of Crew Clothing and the Henley Royal Regatta.
This year’s collection stands as a testament to timeless British style, perfect for those seeking to elevate their wardrobe for leisurely days by the river or any summer occasion.
The range draws from the storied backgrounds of both the Henley Royal Regatta and Crew Clothing, incorporating a palette reminiscent of the sea and the vibrant atmosphere of riverside events.
For women, the collection features an array of garments that merge traditional charm with modern sensibilities, including intricate lace, contemporary floral patterns, playful polka dots, and Crew’s iconic stripes.
The men’s collection brings back popular items like the Bowside sweatshirt and introduces varsity-inspired rowing blazers, polos, and signature rugby shirts, all designed to encapsulate the sophistication of life along the riverbanks.
Naomi Parry, Crew Clothing’s Head of Marketing, shared her excitement about the renewed partnership, noting, “Henley Royal Regatta is a highlight of the UK’s summer sporting and social scene. Our collaboration is a natural fit, rooted in our common values and heritage. We are thrilled to not only continue our partnership but also to unveil the fourth iteration of our beloved capsule collection.”
Sir Steve Redgrave CBE, Chairman of the Henley Royal Regatta, also expressed his pleasure in extending the partnership with Crew Clothing, stating, “It’s a pleasure to continue our association with Crew Clothing, a brand that embodies the same principles as the Regatta. Our mutual dedication to heritage and quality is wonderfully captured in this latest collection, which reflects the true spirit of the Regatta.”
The collection, ranging in price from £49 to £225, is now available for purchase on Crew Clothing’s website, in select stores, and will be featured at the Regatta within the Official Shops in the Boat Tent Stewards’ Enclosure and at the Official Hospitality Fawley Meadows Enclosure.
This enduring partnership and the launch of the new collection underscore the synergy between Crew Clothing and Henley Royal Regatta, showcasing their shared passion for celebrating the best of British lifestyle and the sport of rowing.
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