Mumbai, March 6: In a recent report released by CleverTap, the Art of Emoji Report showcases the significant impact emojis have on eCommerce engagement.
Analyzing data from 10 billion data points and 40 million push notifications sent globally, CleverTap found that emojis play a pivotal role in customer interactions.
According to the report, brands incorporating emojis into their notifications experience a 12 per cent higher click-through rate compared to those without.
Despite this, the analysis revealed that only 20 per cent of the best-performing emojis are utilized by eCommerce marketers, indicating untapped potential in leveraging these emotive symbols.
Jacob Joseph, VP of Data Science at CleverTap, emphasized the importance of context and relevance when integrating emojis into marketing strategies.
“Emojis are a potent tool…when used well, [they] can instantly make a message feel alive,” said Joseph. He highlighted the necessity for marketers to experiment with various emojis to determine what resonates best with their target audience.
Looking ahead, Joseph discussed the future of emojis in customer engagement, envisioning advancements in MarTech enabling hyper-personalized experiences based on individual user preferences.
Additionally, he predicted more widespread integration of emojis with AR/VR technology, revolutionizing customer interactions within immersive environments.
CleverTap, recognized as an all-in-one engagement platform, empowers brands to unlock limitless customer lifetime value by creating personalized experiences.
Trusted by over 2000 customers worldwide, CleverTap’s innovative approach to customer engagement continues to shape the future of eCommerce.
With the evolving landscape of digital communication, emojis remain a powerful tool for brands seeking to forge deeper connections with their customers.
As CleverTap’s report reveals, maximizing the potential of emojis could be the key to driving enhanced customer engagement and retention in the eCommerce realm.
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