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New Delhi, Feb 19: In a bold move to redefine the stationery landscape, NOOE, an innovator in design excellence, launched its latest masterpiece, Bento Jot, on Kickstarter.
This premium stationery set, inspired by the elegance of Scandinavian design and the practicality of a bento box, aims to revolutionize how creative minds organize and use their tools.
Bento Jot distinguishes itself from the conventional stationery offerings with its emphasis on high-quality materials, sustainable design, and a unique organizing system. This meticulously crafted set includes 12 bespoke stationery items designed to cater to the modern hybrid lifestyle, balancing functionality with a minimalist aesthetic.
Neetica Pande, Co-founder and Chief Design Officer at NOOE, expressed the vision behind Bento Jot, emphasizing the transition from “cheap-plasticky” to a more “emotive-tactile experience.” The set promises to elevate the creative process through its cohesive design and exceptional performance, addressing common challenges such as poor quality and lack of standardization in existing stationery products.
The Bento Jot set comprises three layers – the Øver, Mid, and Base – each thoughtfully designed to store and organize different stationery items. The Øver layer houses an Aluminum pen and Monograph Journal, the Mid features a high-quality leather organizer, and the Base layer keeps desk essentials like an Aluminum ruler, Blok Measuring Tape, and more, neatly arranged for easy access.
Piyush Suri, Co-founder & CEO of NOOE, highlighted the company’s commitment to fostering creativity and innovation through products that resonate with modern habits and aesthetics. Bento Jot reflects this ethos by combining sleek design, premium materials, and a sustainable approach, using 95 per cent less plastic and focusing on recyclable materials.
Available in “Forest Green” and “Carbon Black,” Bento Jot launched at an Early Bird price of $119, a significant saving off the retail price of $189. This launch not only offers a unique opportunity for backers to own a piece of design innovation but also marks NOOE’s continued pursuit of transforming everyday experiences through thoughtful design.
With Bento Jot, NOOE invites creatives of all stripes – from crafters to designers and productivity enthusiasts – to enhance their creative process and organize their tools with sophistication and style. This stationery set is more than just a collection of tools; it’s an invitation to experience creativity with purpose, delight, and sustainability at its core.
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