Hong, Kong, Jan 18: OKX, a leading Web3 technology company and the Official Primary Partner of the McLaren Formula 1 Team, has announced a significant expansion of its partnership with the racing team for the 2024 F1 season. As part of this collaboration, the OKX logo will prominently feature on the side pods of the McLaren F1 car livery for 20 races throughout the season, in addition to other OKX branding placements on the car.
The new 2024 car livery, which was unveiled on January 16, integrates the OKX-branded side pods, drawing inspiration from the “Stealth Mode” livery jointly designed by OKX and McLaren, introduced in September 2023.
Haider Rafique, Chief Marketing Officer of OKX, expressed excitement about their involvement in McLaren’s 2024 campaign, known as ‘Whatever It Takes.’ He highlighted the integration of elements from their co-designed livery from Singapore into this year’s design, anticipating a remarkable year for McLaren and their partnership.
Zak Brown, CEO of McLaren Racing, emphasized the growing strength of the partnership and the successful fan engagement activities in the previous season. He looks forward to building on this success through the expanded relationship, ensuring that the innovative and forward-thinking OKX brand remains prominent in the fast-paced world of Formula 1.
This extended partnership between OKX and the McLaren Formula 1 team represents a significant step in bridging the dynamic worlds of Web3, blockchain, and elite motorsport. It aims to bring fans and enthusiasts closer to the intersection of technology, innovation, and speed.
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