Tasmania’s Sweetest Strawberries Return


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Sydney, Jan 15: Tasmanian Grown and Naturally Bred, Driscoll’s Sweetest Batch Strawberries are set to make a remarkable return to Australia this summer.
These are not your typical strawberries.
They stand out for their bright crimson hue, superior sweet flavour, and delightful aroma, thanks to careful natural breeding and a little help from Mother Nature.
The journey to creating such an extraordinary strawberry involves a dedicated team of agronomists, breeders, sensory analysts, plant health scientists, and entomologists.
They have painstakingly selected seedlings and plants that consistently exhibit higher levels of flavour and sweetness.
Through traditional plant breeding techniques and incorporating consumer feedback, the Zara variety of Sweetest Batch Strawberries was born.
In Tasmania, Driscoll’s growers give these strawberries extra attention.
They allow the berries to mature on the plant for a few additional days, ensuring they develop that signature bold crimson color and unmatched sweetness.
Each berry is hand-picked at the peak of perfection and delivered fresh for Australians to savor.
The Sweetest Batch Strawberries will be available in select Coles, Woolworths, and independent supermarkets across the country.
Packaged in 300g and 350g punnets, their retail price will fluctuate based on the limited supply of the Zara variety. Anticipate their arrival in stores from last November.
Driscoll’s Sweetest Batch Strawberries offer versatile culinary uses, making your summer dishes both healthier and more flavorful. Here are some delicious ways to enjoy these Tasmanian-grown treasures:

  • Grazing Board Addition: Elevate your grazing boards with these sweet berries.
  • Strawberries and Cream: Indulge in the classic dessert combination.
  • Morning Delight: Sprinkle these strawberries over muesli or yogurt for a refreshing breakfast.
  • Pavlova’s Perfect Pair: Top a pavlova with these strawberries for a stunning and tasty dessert.
  • Dessert Garnish: Enhance any sweet dish with these berries as a garnish.

This summer, the return of Driscoll’s Sweetest Batch Strawberries offers a unique opportunity to experience the pinnacle of natural sweetness and flavor in a strawberry, lovingly grown in the rich soils of Tasmania.

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