In a world where beauty trends are as fleeting as a social media scroll, the latest fad making waves is the celebrity-endorsed ritual of skin icing.
Touted as a refreshing morning routine by the likes of Bella Hadid and embraced by Hollywood icons like Jennifer Aniston and Kate Moss, the trend has reached a chilly peak on social media platforms.
However, award-winning skin and dermal therapist, Isabella Loneragan, is here to bring a dose of reality to the ice bath party.
According to Isabella, while skin icing isn’t necessarily harmful, its long-term benefits might be more frosty than fabulous.
“It’s like a brief beauty hack, similar to the Korean Jamsu technique, and it might be a tad overrated,” says Isabella, who warns that improper or frequent use of skin icing can pose risks.

Describing skin icing as a form of ice therapy, she explains it as a quick fix with short-term effects that may fade within hours. Isabella urges those considering the trend to temper their expectations.
The purported benefits of skin icing range from reducing puffiness, swelling, and redness to tightening the skin and decreasing oiliness.
Some even claim it as a miracle worker against wrinkles and ageing.
However, Isabella debunks these notions, citing a 2021 study that questions the legitimacy of such claims.
“The World Journal of Clinical Cases found that some benefits are only supported by anecdotal evidence, and there’s no concrete scientific proof that skin icing can address conditions like bruising. Prolonged use may even delay healing and lengthen the recovery process,” warns Isabella.
Her advice? Ice with caution. Isabella cautions against excessive use, emphasizing the risk of bursting blood vessels due to vasoconstriction and vasodilation.
Applying ice directly to facial skin without insulation could lead to cold burns, so she recommends wrapping the ice or using alternatives like cool facial cloths, ice globes, derma rollers, or cyro sticks.
For those with sensitive or fragile skin, Isabella suggests steering clear of at-home skin icing to avoid redness, itching, and irritation.
Individuals with eczema or cardiovascular issues are also advised to skip the trend.
As the frenzy over skin icing continues to cool the beauty scene, Isabella Loneragan serves a reality check, urging beauty enthusiasts to approach the trend with caution and consider gentler alternatives for a truly refreshing skincare experience.
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