MATRADE’s Impact in the UK

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By June Ramli

London, Nov 22: With over 18 years of expertise, Diana Talit, the Trade Commissioner for MATRADE (Malaysia External Trade Development Corporation) in London, has emerged as a crucial bridge connecting Malaysian enterprises with the thriving UK market.
In this exclusive interview, Talit reveals the captivating trajectory of her career, transitioning from banking to her current diplomatic role, marking a year of notable achievements.
Embarking on her professional journey in 2005 within the banking sector, Talit’s shift to international trade was fueled by a desire to contribute to the public sector.
Leveraging insights from her banking background, she found herself uniquely positioned to facilitate international trade.
Talit’s assignments have taken her across the globe, with stints in Paris, New York, and her current post in London.
The challenges posed by the COVID-19 pandemic prompted a swift adaptation by Talit and her team, transitioning from traditional trade shows to innovative online meetings.

Diana, seen here with Queen Camilla at a royal event in Buckingham Palace earlier this year.

Despite pandemic limitations, these efforts successfully connected Malaysian companies with UK importers and distributors, showcasing resilience and agility in the face of adversity.
Under Talit’s strategic leadership, MATRADE’s London office has played a pivotal role in fostering collaborations with distinguished brands such as Lingham’s Chilli Sauce and Munchy Cookies.
These partnerships have not only bolstered the presence of Malaysian products in major UK supermarkets but have also highlighted the efficacy of MATRADE’s initiatives in navigating the intricate landscape of international trade.
Talit underscores MATRADE’s commitment to supporting small and medium enterprises (SMEs), provided they demonstrate export readiness, supply capabilities, and adherence to international standards.
While startups are not excluded, meeting export requirements remains a crucial criterion for assistance, ensuring a foundation for successful market entry.
As Talit continues her diplomatic service in London, her unwavering dedication to elevating Malaysian businesses on the global stage remains evident.
Her journey serves as an inspiring testament to the adaptability and resilience required to navigate the ever-evolving landscape of international trade.
For businesses keen on exploring opportunities in the UK market and seeking MATRADE’s assistance, please direct inquiries to the MATRADE London office at
This email serves as the gateway for Malaysian enterprises to initiate discussions, providing essential details about their products and paving the way for facilitated online business meetings with potential UK partners.

UK-Malaysia Bilateral Trade Dynamics in 2022

In the dynamic landscape of bilateral trade between the UK and Malaysia in 2022, a robust total trade volume of $4.8 billion underscores the economic synergy between the two nations.
Malaysia emerges as a significant contributor, exporting goods worth $2.7 billion to the UK, while importing goods valued at $2.2 billion. The trade balance tips in favor of Malaysia, showcasing a surplus of $509 million, indicative of the nation’s prowess in international commerce.
Among the top product imports from Malaysia, the UK demonstrates a keen interest in electrical and electronics products, along with their parts and components. Additionally, Malaysian exports of rubber gloves, medical devices, palm oil, furniture, and parts and components for aircraft have gained prominence in the UK market. This positive trade balance of $509 million not only reflects Malaysia’s export strength but also highlights the diverse range of products that find a receptive market in the UK.
Identifying avenues for future growth, certain products stand out with high export potential to the UK. Building materials, encompassing ceramic tiles, sanitary wares, doors, window frames, and solar panels, present promising opportunities. The UK market also holds promise for Malaysian exports in furniture, medical devices, rubber gloves (medical, surgical, household), and palm oil. As both nations continue to foster economic ties, these insights into the bilateral trade landscape pave the way for strategic collaborations and mutually beneficial partnerships

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