By Cheryl Yvonne Achu
Kuala Lumpur, Nov 5: In a significant leap forward in the ongoing battle against breast cancer, the National Cancer Society Malaysia (NCSM) has achieved a remarkable milestone.
Timed to coincide with Breast Cancer Awareness Month, NCSM launched the Pink Unity 6600 Campaign, a groundbreaking initiative with a laser focus on reshaping the realm of breast cancer prevention and early detection.
Breast cancer, a prevalent and global health concern, has deeply impacted numerous lives. To confront this formidable adversary, NCSM introduced the Pink Unity 6600 Campaign, symbolizing an unwavering commitment to the well-being of its citizens.
The campaign’s mission was to facilitate 6,600 breast cancer screenings within a month, conducted from Oct 4 to Nov 4.
The significance of the number 6,600 was chosen to commemorate 66 years of Malaysia’s independence, symbolizing an opportunity for early detection and the preservation of countless lives.
In collaboration with dedicated partners, NCSM embarked on a mission to eradicate the silent threat of breast cancer.
The campaign aimed to disseminate critical information about the importance of regular screenings, raise awareness regarding risk factors, and extend support to breast cancer patients.
Through the Pink Unity 6600 Campaign, individuals were empowered to take charge of their health and make informed decisions for their well-being.
The screening methods included Clinical Breast Examination (CBE), Mammograms, Ultrasound Breast, and I-Breast, conducted across various locations in Malaysia.
The closing ceremony for the campaign, held at KL Sentral Station, marked a momentous achievement as NCSM successfully screened 6,600 women.
In recognition of this accomplishment, NCSM was honoured by the Malaysia Book of Records for Conducting the Most Breast Cancer Screenings in a Campaign.
This remarkable achievement serves as a testament to the unwavering dedication of NCSM, its partners, and the broader community in the fight against breast cancer.