Review Reveals COVID-19 Communication

listen to - something different! podcast on goodpods

Sydney, Oct 30: With COVID-19 cases on the rise once again, the Australian Government has initiated a comprehensive 12-month review of the nation’s pandemic response.
Experts from various universities emphasize the significance of delivering consistent and clear national public health messages to ensure public compliance in the future.
A recent study published in the international journal Policy and Society highlights how gaps in knowledge about COVID-19 prevention led to inconsistent government messaging.
These inconsistencies often resulted in mistrust and suspicion of public health policies.
Dr. Melissa-Ellen Dowling, a senior lecturer in digital technology, security, and governance at Flinders University’s Jeff Bleich Centre, explained that extensive public opposition to measures like mask-wearing, vaccination, contact tracing, and travel restrictions stemmed from inconsistent communication and the evolving science of the virus.
This mistrust occasionally led to non-compliance with government directives, undermining efforts to control the virus’s spread.
As new, potentially more infectious variants emerge, Australians are once again seeking the latest information to protect themselves from the disease.
During the height of the pandemic, health services in many states were overwhelmed, and state managers faced significant challenges in implementing public health strategies while combating rising mistrust of the government’s response.
Strict measures such as lockdowns, mask mandates, vaccination campaigns, and more required public cooperation.
Ensuring compliance with these measures became a universal challenge for state health managers, as the technical achievement of producing effective vaccines was coupled with skepticism from various groups advocating non-compliance.
Dr. Dowling and co-author Dr. Tim Legrand from the University of Adelaide analyzed over 15,000 COVID-19-related social media posts shared on the Telegram platform between March 2020 and March 2021. Their study explored the relationship between policy compliance and consent, legitimacy, expertise, and trust.
The study revealed significant distrust in “the science” and government experts. During the study period, public groups on Facebook advocating noncompliance with government health measures saw a 280 percent increase in membership, with over 115,000 active members responsible for over two million comments.
These spaces often promoted misinformation, such as conspiracy theories about the virus’s origins, vaccine safety, and more.
The study warns that failure by federal and state agencies to cultivate trust can result in a crisis of public confidence.
This, in turn, has downstream consequences for compliance with public policy initiatives.
The compliance-legitimacy matrix is suggested as a useful tool for policymakers to anticipate and address public objections and alleviate their concerns.
The Australian Prime Minister, Anthony Albanese, has announced a nationwide inquiry into the nation’s COVID-19 pandemic response.
The inquiry will assess the response of federal and state governments, including governance, health measures, industry support, financial assistance, and advice on future pandemics.
However, major decisions taken by individual state governments, such as lockdowns and school closures, will not be part of the inquiry.
The COVID-19 pandemic has posed one of the most significant global health crises since the 1918 Spanish Flu pandemic.
The World Health Organization estimates that by September 2022, more than 600 million people had contracted COVID-19, resulting in 6.4 million deaths.
The study concludes that learning from lessons about trust, expertise, and legitimacy, as evidenced by non-compliance during the COVID-19 pandemic, will be crucial in shaping future government responses to transboundary crises.

Leave a Reply