Sydney, Oct 30: Media Republic, a leading media agency, has announced the appointment of Kelly McIlwraith to the newly created position of Chief Strategy Officer.
With over 25 years of experience in the media industry, including roles both overseas and locally, McIlwraith most recently served as the Global Marketing and Strategy Director for the Global Traffic Network.
In her new role, McIlwraith will be responsible for managing client strategy and expansion.
She will also play a pivotal role in shaping the company’s strategic vision to ensure continued strength and growth in the years to come.
McIlwraith expressed her enthusiasm for the role and her eagerness to work with the Media Republic team.
She highlighted the company’s reputation for innovation and its exceptional track record in delivering outstanding results.
McIlwraith stated, “I am confident Media Republic is the best-placed organization to help clients succeed in media planning, buying, and optimization.
“I can’t wait to work with clients, current and new, to better understand their needs and develop a comprehensive plan powered by neuro research that will deliver a business outcome, not just a media outcome.”
Media Republic Founder, Steve Fagan, noted that the company has experienced a remarkable 50 percent growth since its establishment in 2011.
McIlwraith’s appointment to this new role is expected to further boost momentum with clients, which include notable brands such as John Frieda, Pepperstone, and Gallagher Insurance.
Fagan emphasized the unique qualities and extensive background that McIlwraith brings to her new position.
With her experience in both agency and sales environments, she possesses essential skills that set her apart.
Additionally, Media Republic is excited to tap into her knowledge in the neuromarketing space, further enhancing her skill set.
This strategic appointment signals Media Republic’s commitment to continued growth and innovation in the ever-evolving media industry.
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