Dubai, Oct 6: In a momentous collaboration, Visit Dubai and Real Madrid Club de Fútbol, both renowned for their shared commitment to excellence and innovation, have come together to embark on a groundbreaking partnership. This multi-year agreement promises an array of thrilling activations, exclusive fan experiences, and special moments for the dedicated followers of both Dubai and Real Madrid. This newfound alliance also serves as a dynamic platform, poised to create fresh growth prospects for both entities while bolstering Dubai’s ambitious objectives under its recently revealed Dubai Economic Agenda – D33.
Aligning perfectly with Dubai’s aspirations to rank among the world’s top three global cities, this partnership, which commences this October, encompasses Real Madrid’s First Men’s and Women’s Football Teams. It aims to infuse a taste of Dubai into Santiago Bernabéu, offering fans unparalleled experiences and services of the highest caliber.
The formalization of this partnership took place during an official ceremony at the iconic Sala de Juntas in Ciudad Real Madrid, where Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol, came together in the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, a Real Madrid legend and Director of Institutional Relations.
Emilio Butragueño, Director of Institutional Relations of Real Madrid, expressed his pride in this new alliance with Visit Dubai as the Club’s inaugural Official Destination Partner, emphasizing Dubai’s pursuit of excellence in its entertainment offerings, which resonates with the club’s values. He enthusiastically noted the opportunity to introduce this captivating tourist destination to millions of Madridistas worldwide.
Issam Kazim, CEO of DCTCM, shared his excitement about commencing this global partnership with Real Madrid. He highlighted the shared vision and values that underpin this game-changing collaboration, where every achievement serves as motivation to reach greater heights. Kazim underscored the strategic significance of this partnership in advancing Dubai’s status as one of the world’s top three global cities, achieved through harnessing the strengths of a leading destination and the world’s most celebrated football team. It seeks to reaffirm Dubai’s global standing as the ultimate city to visit, live in, and work.
At the core of Dubai’s success lies its robust public and private sector relationships, which this collaboration with Real Madrid further strengthens, building upon the longstanding partnership established with Emirates in 2011. This partnership also dovetails seamlessly with the impending Real Madrid-themed park at Dubai Parks and Resorts, the Middle East’s largest theme park destination. This one-of-a-kind park, the world’s first of its kind, will feature an array of Real Madrid-themed attractions, including a museum, thrilling rides, football skill games, delectable dining options, and official Real Madrid merchandise outlets.
Kazim concluded by emphasizing their mutual dedication to excellence, leadership, talent, and innovation. He expressed optimism about the success of this partnership and their joint endeavor to showcase Dubai and Real Madrid’s winning spirit to the world.
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