Bangkok, Aug 30: The “Thailand Privilege Card” marks its 20th anniversary with an ambitious overhaul, introducing a fresh brand logo, revamped membership packages, and a lavish array of exclusive luxury perks.
This grand transformation is poised to capture the premium foreign long-term residency market in Thailand, with anticipated revenue surpassing ten billion Baht.
Over the course of two decades, the Thailand Privilege Card has demonstrated consistent growth, contributing more than 50 billion Thai Baht to the nation’s economy, supported by a strong membership base of over 31,500 individuals.
The company now undertakes an assertive strategy, reimagining its brand image through a new logo, revamped uniforms, and updated card designs across its four distinct packages.
This strategic facelift aims to cater to high-end tourists.
As part of their evolution, the company is unveiling novel selling points centered around the theme “More Choices More Freedom,” amplifying privileges beyond conventional limits.
The expansion plan extends across primary, secondary, and untapped markets, fostering sustainable growth.
Collaborations with partners spanning various tourism sectors will create an interconnected ecosystem, enhancing member services holistically to cater to diverse needs.
Thailand Privilege Card Co., Ltd. (TPC), under the aegis of the Tourism Authority of Thailand (TAT), has embraced a comprehensive rebranding initiative.
The previous eight membership options have transitioned into the all-encompassing “Thailand Privilege Card,” featuring four distinct packages. Rooted in the philosophy of “Freedom of Choices,” these packages provide tailored privileges catering to global lifestyles.
Key markets, including China, Japan, the United States, the United Kingdom, Russia, and the European Union nations, are at the forefront of the company’s focus, with a projected contribution of over ten billion Baht to Thailand’s economy.
Reflecting on the 2023 achievements and ongoing performance of the Thailand Privilege Card, President of Thailand Privilege Card Co., Ltd., Manatase Annawat, remarked, “Celebrating two decades is a remarkable feat, and we take immense pride in this journey.
Our offerings have consistently evolved to meet the evolving needs of international residents seeking long-term residency in Thailand.
With a trifecta of Visa Privileges, Airport Services, and Lifestyle Privileges, we’ve amassed over 50 billion baht over two decades, with membership exceeding 31,500. In 2023 alone, our revenue reached approximately 7,500 billion baht, witnessing a remarkable 210 per cent growth in membership compared to 2022.”
In honor of their 20th anniversary, Thailand Privilege Card Co., Ltd. has introduced a significant rebranding and benefits enhancement.
This transition, shifting from “Thailand Elite Card” to “Thailand Privilege Card,” extends a gracious welcome to international residents seeking long-term abode in Thailand.
This revamped offering encompasses a wide spectrum of privileges, from airport perks to enriched travel experiences, leisure activities, accommodations, and investment opportunities.
Noteworthy changes include a modern logo design and updated staff uniforms.
Guided by their brand ethos of ‘GRACE,’ the company aspires to elevate Thai products and services, boost economic revenue, and solidify their status as a global industry leader.
Manatase added, “Our target segments comprise Frequent International Visitors, Affluent Investors, Workcation/Digital Nomads, Expats in Thailand, and Retirees. We will strategically expand into potential countries, including key markets like China, Japan, the United States, the United Kingdom, Russia, South Korea, and European Union countries, as well as emerging markets such as India and GCC countries, including Saudi Arabia.”
Under the concept of “More Choices More Freedom,” the revamped Thailand Privilege Card introduces a range of exclusive privileges, accrued through Privilege Points, enhancing member experiences.
The membership is divided into four packages:
RESERVE: Tailored for long-term entry and exit, offering membership for 20 years or more at 5 million baht. This exclusive option provides 120 accumulated points annually for top-tier privileges, accommodations, travel conveniences, investments, and wellness benefits. Limited to 100 individuals annually through invitation.
DIAMOND: Valued at 2.5 million baht, this membership spans 15 years, accompanied by 55 accumulated points each year for additional privileges during the stay.
PLATINUM: With a 1.5 million baht fee, this membership covers a decade, accruing 35 points annually for supplementary privileges.
GOLD: Priced at 900,000 baht, this 5-year membership is designed for short-term entry, accumulating 20 points yearly for extra benefits.
The “More Choices More Freedom” concept ensures tailored privileges that align with each cardholder’s lifestyle, providing premium services throughout their residency. These encompass premium airport assistance, exclusive airport lounge access, limousine transfers, and personal liaison services in multiple languages.
Thailand Privilege Card Co., Ltd. forges ahead with collaborations across various tourism sectors, focusing on comprehensive service enhancement. The objective is to generate revenue for businesses aligning with diverse lifestyles across Thailand, spanning:
Stay: Exclusive privileges for exceptional stays in luxury hotels, including benefits like “Stay 1 night, get 1 more night” and room upgrades.
Travel: Special travel privileges in partnership with leading airlines, featuring personal assistants, airport transfers, lounge access, and perks like private drivers, yachts, jets, and car rentals.
Leisure: Benefits from restaurants, entertainment venues, shopping outlets, and sports activities, including discounts, VIP lounges, personal shopping assistance, and more.
Well-Being: Privileges in health and wellness, including health check-ups, spa services, fitness center access, and wellness centers.
Wealth: Investment-related benefits, financial advisory services, training seminars, and exclusive insurance packages.
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