Nongshim, a renowned Korean food brand, has recently introduced its mouthwatering Mr. BIBIM Spicy Chicken ramyun to retail stores in Malaysia. This delectable range aims to bring the flavors of Korea to Malaysian shores, captivating the taste buds of locals with its perfect infusion of ingredients, resembling the tantalizing taste of Yangnyeom chicken.
Mr. BIBIM Spicy Chicken promises to take Malaysians on an extraordinary culinary adventure with its well-seasoned Korean spicy sauce and delightful combination of springy, thick noodles. Recognizing the Malaysian preference for less soupy dishes like char kway teow, mee goreng, and dry chili pan mee, Nongshim launched Mr. BIBIM Spicy Chicken to cater to their unique palates. The name “Bibim,” meaning “stir” in English, signifies that Malaysians can now enjoy an instant noodle range tailored to their superior taste preferences.
Having identified the high demand for Korean fried chicken, Nongshim selected Malaysia as the first country in Southeast Asia to expand its range, aiming to further establish its presence in the instant noodle industry. Although Mr. BIBIM Spicy Chicken initially made its debut in the Middle East, Nongshim recognized the worldwide popularity of Korean cuisine and believed that Malaysia, with its diverse taste buds, would be an ideal market to introduce their instant noodle brand.
Mohan Alagappar, General Manager of GBA Corporation Sdn Bhd, the distributor of Korean Nongshim, expressed confidence in the Malaysian market, stating, “The Korean fried chicken market has experienced exponential growth, and with more people craving Korean food, we can only expect the market to continue thriving. At Nongshim, we are constantly innovating to provide our consumers with the best tasting Korean food through instant noodles. We are certain that Malaysians will be satisfied with the quality and flavors of Mr. BIBIM Spicy Chicken, and we eagerly await their continued support.”
The gochujang-flavored instant noodles of Mr. BIBIM Spicy Chicken offer an ideal choice for those seeking a quick and satisfying meal or a delightful companion while enjoying their favorite Netflix shows. Additionally, consumers can use the sauce from Mr. BIBIM Spicy Chicken as a delectable dipping sauce for fried chicken. It is worth noting that this instant noodle is certified halal and comes in generous portions, with each pack weighing 148 grams (g).
Available in a pack of four, Mr. BIBIM Spicy Chicken can be purchased for RM20.90. Malaysian food enthusiasts eager to indulge their senses can find this instant noodle range at various retailers, including AEON, Econsave, Mydin, TF Value Mart, Jaya Grocer, Village Grocer, Checkers, Billion, Isetan, and more.
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