Global Delight: DEN-ON-BU’s Live Stream

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The electrifying live performance of ‘DEN-ON-BU 3rd LIVE -SOUL EVOLUTION-‘ recently enthralled audiences around the world via the Stagecrowd video streaming service, offered by Sony Music Solutions Inc. (SMS).
Launched in June 2020, Stagecrowd has emerged as a prominent video streaming platform provided by SMS. With a global reach, the service caters to audiences in 19 countries and regions, acting as a premier platform for streaming events from Japan and beyond.
At the heart of the event was DEN-ON-BU, a captivating group comprising virtual and real performers. This original music characters project, developed by Bandai Namco Entertainment Inc., primarily focuses on delivering authentic dance music experiences. DEN-ON-BU’s unique intellectual property (IP) seamlessly combines music and illustrations created by talented up-and-coming creators. It further integrates cutting-edge gaming AI and XR technology, showcasing the remarkable capabilities of the BANDAI NAMCO Group.
The DEN-ON-BU project has achieved remarkable success, boasting a catalog of over 100 original songs and captivating a dedicated fanbase of over 800,000 subscribers worldwide. In fiscal year 2022, DEN-ON-BU doubled its Spotify listeners compared to the previous year, indicating the rapid growth and appeal of this innovative music content.
DEN-ON-BU is comprised of five distinctive virtual areas, namely [AKIBA], [HARAJUKU], [AZABU], [SHIBUYA], and [KABUKI]. Each area represents a unique genre of dance music, with attractive and dynamic virtual characters actively engaging in musical activities within their respective areas.

Following the resounding success of the second DEN-ON-BU live stage show in March 2022, the highly anticipated third live show took place at TACHIKAWA STAGE GARDEN on June 24th and 25th, 2023. The first day witnessed captivating performances from character groups representing all five areas. Notably, the KABUKI area characters made their debut performance, contributing to an uninterrupted, non-stop dance music extravaganza until the grand finale. The audience at TACHIKAWA STAGE GARDEN was enthralled by a continuous presentation of 25 exhilarating songs, creating an unforgettable experience.
On the second day, the audience eagerly anticipated a collaborative showcase featuring unique characters from different areas. This special opportunity, exclusive to the live show, delivered an energetic and immersive experience where the lively MC’s voice reverberated throughout the venue, further amplifying the excitement.
The live show reached a global audience, with Stagecrowd live-streaming the event to 19 countries and regions outside of Japan. Viewers from the United States, United Kingdom, South Korea, Taiwan, Hong Kong, Singapore, Thailand, and Australia showed tremendous support, resulting in a significant number of views.
The live-streamed performance exemplified the global appeal of DEN-ON-BU, transcending geographical boundaries and uniting music enthusiasts worldwide. As the DEN-ON-BU project continues to evolve, it promises to leave an indelible mark on the music industry, captivating an ever-expanding fanbase.
With the successful conclusion of DEN-ON-BU 3rd LIVE -SOUL EVOLUTION-, fans eagerly await future performances, eagerly anticipating the next chapter in this groundbreaking music project.

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