NON-Unveils Non-Alcoholic Cellar Tours

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Sydney, May 29: Leading non-alcoholic and Halal-certified wine alternative brand NON unveils NONHQ, the world’s first inaugural non-alcoholic cellar door based in Melbourne.
NONHQ, located in Victoria is a revolutionary new center where NON-Founder Aaron Trotman and his team meticulously design exceptional non-alcoholic liquids.
Through the deconstruction of real produce using culinary techniques, they create real drinks with no alcohol.
To provide an immersive experience, NONHQ offers intimate 10-person tours on the first Friday of every month.
Guests will embark on a journey to discover how NON’s first-class liquids are crafted by expert chefs, food scientists, bartenders, and winemakers.
This unique opportunity allows visitors to meet the makers and participate in a flavor workshop that unravels the reasoning behind the complex flavors.
NON’s culinary approach to the non-alcoholic category sets them apart.

By merging techniques and ingredients found within fine-dining kitchens, NON has pioneered a new path in the beverage industry.
“We always knew that someday we would establish a non-alcoholic cellar door, and after a challenging and demanding two-year of design and construction journey, we are thrilled to see this vision come to life,” Aaron Trotman, Founder of NON said.
“We are excited to add another element to the NON-narrative by providing a sensory experience to all our visitors, who can submerge themselves in our world, right in our very own home.”
The flavor workshop at NONHQ takes guests on a sensory journey, allowing them to explore each of NON’s seven distinct flavors, each with its own profile.
For those seeking an elevated experience, there is a food pairing option that highlights the refined expressions that make NONbeverages stand out.
“Our goal is to provide complete transparency on how NON is made and to offer a unique and innovative non-alcoholic beverage experience that fosters appreciation and inclusivity.
“As we continue to experiment with new flavors and ingredients, we are committed to growing our brand and community by providing high-quality products and experiences that align with the future of the beverage industry.”
Sustainability is at the core of NON’s values.
At NONHQ, guests will witness the brand’s inner workings and see how they prioritize sustainability in every aspect.
From composting and reusing cleaning products to carbon-neutral shipping, NON is dedicated to creating a better future for the planet and the community.
In line with their commitment, all products are made with 100 per cent green energy and shipped carbon-neutrally.
Additionally, NON minimizes water wastage, using 75 percent less water compared to traditional beverage manufacturing.
Mark your calendars and join NON on the first Friday of every month from 9 am to 4 pm for a tasting tour and an opportunity to experience the unconventional world of NON.
The tours run for one hour, with eight tours daily and a maximum of 10 spots per session.
Group discounts are available for bookings of eight or more. For more information and bookings, go here.

  • Tours will start on June 2nd and then indefinitely on the first Friday of every month from 9 am to 4 pm, with 8 tours daily.
  • The tour costs $50 per person.
  • Each tour session will last for 1 hour and accommodate up to 10 participants.
  • Group discounts are available for bookings of eight or more.
  • Address: 79 Taunton Drive, Cheltenham, VIC 3192

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