The Asian Football Confederation (AFC) has today confirmed a new media rights partnership deal with Coupang in the Korea Republic for the 2025-2028 cycle, which will grant the broadcaster exclusive rights to all AFC competitions in their market.
Coupang is Korea Republic’s first and largest online marketplace, founded in 2010. On top of its key e-commerce and logistics platform, Coupang Play, Coupang’s online streaming platform, carries exclusive live sports streaming, blockbuster movies, educational content as well as their own original productions.
Through this partnership, Coupang will gain the rights to all upcoming AFC competitions including the AFC Champions LeagueTM, the AFC Asian CupTM 2027 in Saudi Arabia, the AFC Women’s Asian CupTM 2026, the AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round) and more. Coupang Play’s coverage of the AFC competitions will complement their existing wide range of sports offering including the local club championship, the K League, as well as international football rights such as La Liga.
Coupang Play has committed to enhancing the coverage of national team and club competitions both through live and highlights programmes with the goal of further amplifying the appeal of the AFC Competitions and the recently announced revamped club competition formats.
Furthermore, men’s senior national team as well as certain other matches will also be covered on broad reach linear television in the country.
“As one of the powerhouses of Asian football, Korea Republic represents a key market for the AFC as we look to deliver a new era of world-class competitions as underlined in the AFC’s Vision and Mission, “Datuk Seri Windsor John, the AFC General Secretary said.
“The addition of Coupang Play to the AFC’s media partner family for the 2025 to 2028 cycle reinforces the steadfast confidence in the AFC’s brand and competitions and we look forward to working with Coupang Play to further engage and enthuse our passionate fans in the Korea Republic.”
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