Follow us on LinkedIn, Instagram, Facebook, YouTube and Twitter
Kuala Lumpur, Feb 10: XOX Berhad (XOX), via its sports marketing arm, XOX Pro Sport Sdn. Bhd., and the Kuala Lumpur City Football Club (KLCFC) have kick-started a partnership to offer XOX’s comprehensive range of product and service to the public. The companies in XOX’s ecosystem range from technology offerings to financial products, events management and even apparels.
The initial collaborative products to be rolled out are multiple co-branded mobile plans by another of XOX’s subsidiary, ONEXOX Sdn Bhd, which are targeted at KLCFC’s avid supporters. Fans of the football club who subscribe to the XOX mobile service will have the opportunity to receive exclusive news, content, multimedia updates, and promotions, among other exciting offers, which will be available in stages.
“The club is undergoing a makeover and is currently prioritising its commercial side,” Stanley Bernard, Chief Executive Officer of KLCFC said.
“With a growing fanbase of over 200,000 individuals garnered over the years, the club plans to leverage on this advantage to ensure its business sustainability in the long run.”
“XOX will open its suite of products and services for KLCFC to collaborate and partner with, including but not exclusive to, continuous social media content, automated vending machines, merchandising, royalty programmes and fintech services,” Ng Kok Heng, Group Chief Executive Officer of XOX said.
“Being affiliated with Perak FC, and now KLCFC, XOX has expanded its reach into an urban fanbase with 100 percent fans’ growth, as well as corporate entities who are also involved with the sport,” he added.
Through XOX’s wholly owned subsidiary, Perak FC, a similar commercial model is underway, with some degree of success, as it replicates the company’s initial strategy.
In the competitive world of telecommunications, quality content is key to marketing and customer retention.
XOX has supported Malaysian sports throughout the years and will now focus on developing content and exposure for grassroots football.
- News In Brief
- Desserts, Anyone?
- Managing Festivities with WhatsApp
- Telstra’s New Partnership
- Saving On Energy Bills
- Roborock Launches New S8 Series
- Freshworks Embeds Generative AI
- Ramadan Kareem to our Muslim Readers
![Expert recommends switching from an oven to an air fryer to save on energy bills]({"aperture":"0","credit":"","camera":"","caption":"Photo by Mikhail Nilov on <a href=\"https:\/\/www.pexels.com\/photo\/stressed-woman-looking-at-documents-6963054\/\" rel=\"nofollow\">Pexels.com<\/a>","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"stressed woman looking at documents","orientation":"0"})
 and Twitter (@sadiqasyraf) and on Xiaomi Malaysia Facebook page.)
Editor’s Note: You can now download our app on the Google Play Store or the Apple Store, or write your next best-selling novel with our sister app Toolis, available on the Apple Store and Google Play Store or purchase something from us at www.tapiroo.com, yayaezzy.com or at lazybumskincare.com.au.
We are happy to note that we are also now on Amazon Australia. Purchase our products as a show of support to us. They are Yaya, Ezzy, Tante June and Xeno backpacks or our beauty products such as LazyBum Skincare Facial Cleanser, LazyBum Skincare Toner and Moisturiser and Blitz Hair Oil Spray.
Also, check out our rate card and media kit here if you would like to advertise with us on this website. Thank you!
Like What You Read?
Howdy! Thanks for dropping by and reading our stuff. DailyStraits.com is an independent website that covers all things business and entrepreneurship related. If you like what you read, a little donation from your good self will go a long way in helping us run this site successfully. Thank you!
$5.00
Welcome to dailystraits.com.Please send all interview requests and press releases to editor@dailystraits.com. Thank you!