Kuala Lumpur, Dec 15: Shopee concluded the region’s most joyful year-end celebration, 12.12 Birthday Sale, with visits surging 6 times on Dec 12 compared to an average day.
Shopee users also soaked up the holiday spirit and enjoyed the best deals and rewards, with over 850 million Shopee vouchers claimed on 12.12 across the region.
This translated to a timely lift for sellers and brands on the platform, as orders on Shopee Mall surged by 14 times compared to an average day, and one in eight users are first-time Mall shoppers.
At the same time, more people were able to support local businesses with Shopee, with nine in 10 users shopping from local sellers on Dec 12.
“We are heartened to be closing the year on a positive note with a successful 12.12 Birthday Sale, the finale of Shoppe year-end shopping festivals.
“We are glad to be able to spread joy to all our users by bringing shoppers the best deals whilst boosting visibility of more businesses,” Shoppe Chief Operating Officer Terence Pang said.
“This year has been a year of accelerated digitalisation.
We see this through the increase of online-first customers, as well as the number of new sellers to our platform this year.
As we move into 2022, we look forward to continuing connecting even more shoppers, businesses, and the wider communities so they can enjoy the benefits of e-commerce.”
The highlights
Malaysians were taking the opportunity to hunt for the best gifts for themselves and their loved ones.
Popular products including home appliances were snapped up during the 12AM-2AM Midnight Madness where users enjoyed 12.12 only deals, 95 percent off 12.12. Only Vouchers and ShopeePay Vouchers with 100 percent Cashback.
For example, over 3,000 orders were made for robot vacuum cleaners in two hours.
Parents took the chance to prepare their children for the new school term, as stationeries such as pencils, pencil cases, sharpeners and more were in high demand.
On Dec 13, close to 870,000 units of stationery products were bought.
Similarly, pet owners took the opportunity to pamper their furkids during the year-end shopping festival, buying up more than half a million products including pet food and treats for their pets to enjoy the year-end festive period together.
At the same time, customers from Sabah and Sarawak took advantage of the 12.12 Birthday Sale celebrations to shop for items, as each state recorded a five times uplift in orders on Dec 12 as compared to an average day.
Among the products sought after by Sabahans and Sarawakians include groceries such as dried foods, health supplements, pet supplies like cat food and cat litter as well as tools for knitting, crocheting and even gardening.
The surge in traffic during the 12.12 celebrations has given a bigger exposure to more sellers.
As a result, top local sellers from the Home & Living category collectively generated RM4.8 million in sales in a single day on Dec 12.
The category was very popular amongst Malaysians in the lead up to the holidays with sellers offering home improvement and decoration products enjoying higher demand.
In addition, more sellers outside big cities were also able to participate in the digital economy and boost their online presence at the 12.12 Birthday Sale, they saw 4.5 times uplift in orders, compared to an average day.
Shoppers also turned to ShopeePay for all their shopping needs, as users topped up their ShopeePay wallets 1.5 million times on 12.12 to enjoy a seamless payment experience, both online and offline.
On top of that, ShopeePay also enabled more users to connect with offline merchants at 12.12.
With over 2.5 million purchases made through Deals Near Me, Shopee’s location-based online-to-offline feature, offline retailers enjoyed a boost in footfall throughout 12.12 as users redeemed their payment vouchers in-store.
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