Kuala Lumpur, Dec 3: Shopee continues to witness more Malaysians pivoting, or starting their businesses online as it saw sellers more than double in the past year.
This shows the increasing involvement of micro, small and medium-sized enterprises (MSMEs) in the digital economy following consumers’ growing reliance on e-commerce and digital payments.
Many Malaysian sellers have also been able to fast track their e-commerce growth with Shopee.
In fact, 80 local sellers, who joined Shopee in this year, achieved more than RM1 million in sales in just their first year on the platform.
Some of these sellers hail from areas outside of state capitals and main cities such as Hutan Melintang, Perak; Kulim, Kedah and Bera, Pahang, selling mobile and accessories, home and living, and health and beauty products, among others.
For Liow Chee Kah, 33, who runs the Woohuu Store with his wife on Shopee, he hit the RM1 million mark within the first seven months of joining the e-commerce platform.
“Even though my products’ price range is fairly low, it is not impossible to achieve this amount of sales.
“When we started out, we utilised Shopee Ads and joined Shopee’s campaigns as well as Shocking Sale.
“This proved to be effective in increasing exposure to my store and attracting more followers.
“Now, as we continue with our low pricing strategy, customers are coming back for repeat purchases.”
Liow works in a factory that produces furniture in Bera, Pahang where the business was impacted during the Movement Control Order.
He then decided to start the online business on Shopee with his wife to support their household income.
“As we wrap up 2021, we see another year of Malaysians adapting to the pandemic, and it is now more important than ever for businesses to go online to capture more online-first customers.
“This year, we saw more local traders and sellers either taking their first step online or continuing their journey with us,” Terence Pang, Chief Operating Officer at Shopee said.
“Our sellers’ achievements is also a testament of e-commerce’s ability to create inclusive and sustainable livelihoods amidst a challenging business landscape.
“We are glad and humbled to be part of their success stories, and we continue to strive to help more local MSMEs to benefit from technology and have access to the digital economy.”
To help more sellers make their mark online, Shopee celebrates locally by introducing more campaigns regionally and locally to give them spotlight.
Under the #ShopeeSapotLokal initiative in Malaysia, Shopee is hosting the ‘Seller of the Month’ contest where sellers are to share their journey as a Shopee seller on social media.
The winning seller, chosen by an internal jury and votes from Shopee users, will receive a Shopee Live stream feature, store vouchers, Shopee ads credits and exclusive merchandise.
Additionally, Shopee’s double digit campaigns such as the ongoing 12.12 Birthday Sale serve to celebrate the achievements of sellers whilst gathering the support of Malaysians towards their stores through attractive offerings.
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