Sydney, Nov 1: The Koala Cushy Sofa Bed has emerged as Product Of The Year Australia 2021.
Coming in on second and third place was Lakanto Australia Maple Flavoured Syrup and Monkfruit Sweetener 375 ml and its Baking Blend 200g.
“The ongoing and unexpected restrictions have no doubt made Australian household consumption habits shift considerably,” Product of the Year Director, Sarah Connelly said.
“Now we’re seeing people having to work from home more, manage more people in their household and even in many instances, home-school children, which is leaving the average Aussie short on time and capacity to prepare lavish meals.
“Instead, we are seeing the move towards easy, simple and pre-made meals and snacks that save people time and leave them with one less thing to worry about in their day-to-day lives.
“In addition, we have unsurprisingly seen a range of wider homewares and lifestyle products make the winner’s list for 2022, including two Koala furniture products (a mattress and sofa bed), as well as some more lifestyle products including skin products from The Balnea Body Company.”
These findings were derived after over 5,000 Aussie shoppers who casted their votes for their favourite supermarket and everyday products, in the annual Product of the Year Awards for 2022.
The world’s largest consumer-based awards program is now in its 13th year in Australia, recognising product innovation, and serving as a shortcut for shoppers, saving them time and money when finding the right products.
With people stuck in their homes more than ever, it seems that as consumers head into 2022 they are giving the nod to brands who put convenience at the forefront, with many of the award-winning products either falling into the ready-made food or comfort product categories.
Twelve out of 37 winners for this year were easy snacks, ready-to-eat products, or frozen meals.
In addition, it’s clear that Aussies are also seeking ultimate creature comforts, with 12 out of 37 award-winners being affordable luxury and indulgence items including mattresses, desserts, and skincare products.
With most of the country in various lockdowns for the past several months, it’s no wonder that Aussies are looking for easy and convenient products that fit their lifestyles and allow for small indulgences at home.
These findings were supported by research conducted by Nielsen for POY that delved into the current consumer shopping habits.
The research found that more than one in three Aussies would switch products if it was more convenient for them.
The Nielsen research uncovered that the desire for convenience is also being demonstrated in the way people shop, with consumers seeking retailers with stronger online-shopping capabilities, and that also provide the best deals and promotions.
When it came to rating which retailers provide them the most convenience, a third (33 per cent) of shoppers voted Woolworths as having the best ecommerce platform, and
When it came to affordability, Coles and Woolworths came in neck and neck, combined, holding nearly two thirds of shoppers’ votes when it came to the best prices.
This year, major grocery retailers took home the top-spots in their categories, with Coles winning a whopping 11 awards across a range of products and brands exclusive to Coles, and Woolworths taking home six awards.
It is also always a welcome surprise to see some smaller companies take the spotlight including Lakanto’s Monkfruit Sweetener products, and Lyre’s Non-Alcoholic G&T.
Shoppers can be confident when buying Product of the Year category winners as they undergo a rigorous testing process.
A panel of judges, composed of various industry experts, first tested the products for quality, credibility, and innovation.
The resulting product finalists were then reviewed and voted on relevance, uniqueness, excitement, likeability, distinctiveness and innovation.
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