Kuala Lumpur, July 15– Zoho Corporation has launched a new Business Intelligence (BI) platform — an AI-driven data analytics solution empowering businesses to surface precise and actionable insights through self-service data preparation and augmented analytics.
Combining newly launched Zoho DataPrep with an enhanced version of Zoho Analytics, the company’s end-to-end self-service BI Platform enables organisations to cleanse, unify, and analyse cross-departmental data, obtain an encyclopedic view of the company, and ultimately move toward a more competitive business strategy based on real-time insights.
“Business analytics can only be as good as the quality of data fed into the system. Too few BI platforms in the market excel in both data preparation and analytics, which leaves businesses with weak or worse, flawed insights,” Zoho Corporation APAC VP and GM Gibu Mathew said in a media statement.
Zoho’s BI Platform brings together pre-built, visual dashboards, comprehensive data integrations, data preparation, augmented and embedded BI, security and privacy capabilities, flexible deployment models (cloud or on-premise), and scalability.
The new Zoho BI Platform is built for scale and is extensible to more than 250 data sources—including Zendesk, HubSpot, Microsoft, Mailchimp, Stripe and Google—allowing businesses to integrate and analyse data sourced from diverse third-party systems.
Blending with outside data sources has always been one of the key strengths of Zoho Analytics, and a value demonstrated by the fact that 60 per cent of existing users have chosen it as their BI tool while solely running on non-Zoho applications and data sources.
The BI platform gives users on-demand insight into operational data to inform critical business decisions with the support of Zia, Zoho’s AI tool.
Zia augments data preparation and visualisation by using natural language querying and generation, text narration of key insights from reports and dashboards, and cognitive and advanced analytics.
These self-service and real-time capabilities makes it possible to capture actionable data insights to boost operational efficiency and productivity.
Business spending on analytics solutions continues to grow in Asia-Pacific (APAC), a 2021 report by technology research firm International Data Corporation (IDC), indicated that APAC spending for big data and analytics solutions was expected to total US$22.6bn in 2020.
Three out of four APAC companies are intending to keep or expand their big data analytics investments this year.
With more than 50,000 organisations already using Zoho Analytics, the solution has consistently been one of the company’s fastest-growing products.
The application has seen a 10 per cent jump in customers switching from competitive platforms.
Also, 50 per cent of the customers have chosen Zoho Analytics after evaluating multiple competitive BI products. With this new BI Platform, Zoho expects above 45 per cent YOY (Year-over-year) revenue growth.
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