Etika to Focus on Sustainability

One of Malaysia leading drink distributor, Etika Sdn Bhd is strengthening its sustainability commitments to promote environment-conscious practices both within the FMCG industry and at the consumer level.
In a statement, the company said its sustainability efforts will be around reducing carbon emission, sourcing sustainable ingredients, innovation in packaging and waste reduction.
“Etika has always been driving a positive impact within the Malaysian society, whether it is through our refreshing beverages or creative campaigns. With our renewed sustainability initiatives in place, we hope that we can drive that impact on a larger scale, effectively addressing the environmental and social concerns that we face today,” the company’s cheif executive for Malaysia, Singapore and Brunei Khalid Alvi (pictured above) said.
Etika will also simultaneously focus on building strategies that will provide sustainable value creation in the long term for all stakeholders involved, including their consumers, employees and local communities.
The halal beverage manufacturer has already committed to using 100 per cent FSC certified paper for all their operational and packaging needs by 2023 to ensure that the paper products being used are sourced in an environmentally friendly manner, are socially responsible and economically viable.
“In recent years, we have seen an increasing number of consumers respond positively to brands who are committed to environment-conscious and sustainable practices.
This gives FMCG players like Etika an opportunity to relook at our existing sustainability commitments and reinvent models that lead to positive outcomes throughout the value chain, whether it is creating healthier products or innovating our packaging. As such, we remain committed to enhancing our sustainability practices throughout the year” added Khalid.

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