Go Digital With MIX

Malaysia’s Digital Economy Corporation (MDEC) recently launched MIX, a programme designed to accelerate the digitalisation of the nation’s economy.
MIX is part of the agency’s corporate innovation efforts aimed at empowering large corporates with value-added digital
transformation via local innovations, bringing together established corporates and world-class local technology players.
“The pandemic has brought digitalisation to the fore, rapidly shifting the paradigm of digitalisation and servitization of the economy, where it is no longer a choice but a necessity,” MDEC chief executive Surina Shukri (pictured above) said in a media statement.
“In line with the Malaysia Digital Economy Blueprint (MyDIGITAL) and coinciding with our agenda of Malaysia 5.0, MIX will greatly benefit local enterprises to pivot digitally and boost their competitiveness, thus accelerating a nation by providing equitable digital opportunities to the people and businesses.”
MIX acts as the essential link between corporates and high calibre local tech start-ups and scale-ups, enabling organisations to realise their asset value, understand their pain points and pervasively deploy and utilise digital and data technologies.
The MIX programme by MDEC is set to be a game-changer in pushing for industrial advancement in Malaysia while contributing to the successful growth of the nation’s startup scene.
MDEC will provide the bridge between corporates and startups in design thinking, exploration and networking, partnership and market access, empowering talents and CSR programmes.
Through MDEC’s corporate innovation programmes and initiatives, the agency has formed 85 engagements with corporate partners across seven economic sectors – namely telecommunications, manufacturing and engineering, transport, finance, services, property and agriculture and FMCG – to help them embark on their digital transformation journeys.
“To date, the agency has assisted the organisations in tackling 75 problem statements, in addition to creating nearly 1,300 opportunities for relevant tech companies, signing five memorandums of understanding as well as achieving 13 business deals,” Surina added.
The MIX programme by MDEC is open to all corporates wishing to be a part of the innovation space.
For more information, log on to: https://mdec.my/mix/.

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