Malaysian home improvement retailer, MR D.I.Y. showed its love for the deaf and mute community during the recently concluded Eid al-Fitr celebrations through its ‘Kerana Azman’ web film, which had garnered an overwhelming response via a total number of 2,780 shares on social media.
Under the “You Share, We Donate” campaign, the number of shares gathered from April 30th to May 17 had translated to a total amount of RM 2,780 contributed by the retailer to the Malaysian Federation of Deaf (MFD).
The four-minute web film was posted on MR. D.I.Y. ‘s official Facebook page during the festive period.
The film was inspired by a story of a little boy, Azman who is deaf and mute.
Despite his condition, he had selflessly helped the needy by collecting and selling recycling items to purchase food for them.
“This is MR D.I.Y. ‘s third time incorporating CSR in web films which serves as a purpose of reminding Malaysians to think about the underprivileged community during this festive season,” MR D.I.Y Group vice-president of marketing Andy Chin said in a media statement.
“It is like our tradition to produce a meaningful story like ‘Kerana Azman’ that relates to the underprivileged community so that they are not forgotten and neglected.”
Prior to this, MR D.I.Y. had produced two other web films during the Chinese New Year festival and Christmas season last year under the same campaign.
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