Masterclass On Food Business


If you are looking for seed capital to start your food business then you are in luck.

Maggi Malaysia will be offering a one-of-a-kind mentoring programme coupled with seed capital for women entrepreneurs through its brand new ‘Masterclass: How To Run A Food Business’ module for those who are keen to kick start or improve on their existing food business. 

The masterclass is led by entrepreneur and mentor of the Program Mentor Wanita Cukup Berani 2021 Maggi Anne Idris, as well as the brand’s in-house chef, Chef Muluk.

It is an exclusive event tailor-made to provide in-depth guidance and best practices to develop or enhance cooking skills and entrepreneurship capabilities for existing and aspiring food business owners. 

Potential candidates will also have the opportunity to pitch their business ideas and eventually receive seed capital from Maggi to realise their business dream.

Geetha Balakrishna. Photo: Supplied

The programme which is in its second phase is being run in conjunction with International Women’s Day which was held this month.

The Program Mentor Wanita Cukup Berani Maggi is a nationwide programme in partnership with Google Malaysia via Women Will, a Grow with Google programme. 

Since its inception last year, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani Maggi. 

The programme follows on the success of its 2020 predecessor which was participated by more than 900 women, intending to upskill women and build their self-confidence to try something new – be it in cooking, in life or business. 

According to a study by Unicef and the United Nations Population Fund (UNFPA) titled “Families on the Edge”, Malaysian households headed by women such as widows or single mothers are particularly vulnerable, with a 32 per cent unemployment rate compared to others. 

Understanding these circumstances, Maggi took proactive measures to assess the changing and critical needs of women amidst the COVID-19 pandemic and also gathered feedback provided from participants who attended the Bengkel Online Wanita Cukup Berani Maggi last year. 

The Program Mentor Wanita Cukup Berani Maggi began as an aspiration to empower and inspire Malaysian women to gain the self-confidence to try something new so that they can make a positive difference for herself and her family by equipping them with the necessary skills,” said Maggi’s business executive officer Geetha Balakrishna (pictured above).

“The immensely positive response and stories we received in 2020 inspired and encouraged us to magnify the impact of this journey. 

“We harnessed this motivation into action, by extending the workshop, adding new relevant content and a Masterclass module this year,” she added. 

The workshops will kick start next month.

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