Nippon Paint Celebrates Big Win
Nippon Paint has once again been crowned the top paint brand amongst Malaysians at a recently concluded Putra Brand 2020 Awards which was held virtually this year.
The brand came in first in the home improvement products and stores category which evidently cemented its position as a market leader and total solutions coating provider in the country.
In a statement, the company’s Assistant General Manager of Marketing, Wong Meng Lee said: “Our main focus will always be to provide a positive end-to-end consumer journey, while we place great pride in pushing the boundaries of innovative solutions in our products and services.
“We are immensely grateful to receive the award and will continue in our relentless pursuit to place our consumers first in everything we do.”
Since its inception in 2010, the Putra Brand Awards organised by the Association of Accredited Advertising Agents (4A’s) received over 18,000 votes placed by nearly 6,000 consumers and the results were certified by IPSOS, one of the largest global research agencies.
Nippon Paint’s continuous win is a testament to the company’s commitment to placing consumers at the heart of its innovation.
Its focus on consumer wellbeing is exemplified through its range of products such as the Nippon Child Wellness Range and Nippon Paint VirusGuard, with an emphasis on efforts to educate and raise awareness on children’s health and wellness amongst parents and caregivers through its hallmark Child Wellness Programme, working in partnership with NGOs and key opinion leaders.
Seeing the success of the campaign and the need to further educate consumers to live healthier lives, Nippon Paint then expanded the campaign into the Indoor Wellness Programme, a nationwide educational campaign focused on empowering Malaysian homeowners to take charge of improving not just their indoor air quality, but also overall wellness at home.
At the peak of the COVID-19 pandemic, Nippon Paint worked with various health and wellness experts to tap into these resources to help Malaysians create safer indoor spaces.
With consumer welfare and innovation deeply embedded in its DNA, the brand rolled out the Nippon Paint VirusGuard, the first anti-viral paint in Malaysia that has been lab-tested to mitigate the growth of up to 99.9 per cent of viruses and bacteria.
In addition to that, due to the movement control orders, Nippon Paint took a bold step to launch an online store to provide consumers with access to Nippon Paint VirusGuard as well as other painting needs.
Nippon Paint has also committed over 1,000 litres of Nippon Paint VirusGuard for its CSR initiative, which saw it donating anti-viral and anti-bacterial coatings to hospitals and building management associations.
Despite challenges faced during the pandemic, Nippon Paint continuously innovated its offerings to its customers.
“Moving into 2021, we will continue to seek out and solve various pain points for customers and consumers that goes beyond their needs.
“We want to create a seamless journey for all and to provide our consumers a hassle-free experience,” said Wong.
Earlier this year, Nippon Paint extended its business pillars to home solutions through the acquisition and integration of Selleys, an Australian home improvement brand that has been in business for over 80 years.
This integration will enhance Nippon Paint’s home improvement and Do-It-Yourself (DIY) segment across four categories including sealants, adhesives, fillers and lubricants while providing its customers and consumers with a one-stop-shop for all home improvement needs.