Perth, March 19: Launchd has acquired New Zealand talent agency WeAreTENZING, expanding its presence across the ANZ creator economy as brand spending on influencer and creator marketing continues to rise.
The deal brings WeAreTENZING’s talent roster into Launchd’s wider network at a time when the sector is seeing strong growth in both Australia and New Zealand. According to the company, Australian brands are on track to surpass AU$1 billion in influencer and creator marketing spend in 2025, while the wider global creator economy is forecast to continue expanding strongly over the coming years.
WeAreTENZING will continue to operate under its existing brand and leadership, with CEO Dan Sing and the agency’s Auckland-based team remaining in place. Its roster includes Ruby Tui, Jazz Thornton, Louis Davis, HowToDadNZ, Torrell Tafa, Paige Wainui, ManCanCook, and Shiray and Gillies Kaka.
The acquisition builds on Launchd’s recent expansion moves, including the acquisition of WSM Talent and the integration of Huume, Hoozu and ICMI, as the group strengthens its connected talent, athlete, speaker and technology offering across the region.
Nathan Ruff, Head of Creator at Launchd, said the acquisition reflects both the structural growth of the creator economy and the company’s regional ambitions.
“The creator economy is accelerating, not slowing. Brands are shifting investment into talent-led channels because that is where culture and attention now live. Having the best talent across Australia and New Zealand strengthens our leading position, giving our clients scale, deeper cultural relevance and the ability to activate partnerships with real commercial impact. WeAreTENZING is the jewel in the New Zealand crown, and we are incredibly proud to bring them into the Launchd family.”
Dan Sing, CEO of WeAreTENZING, said the partnership would create new commercial opportunities for talent and clients on both sides of the Tasman.
“We have built WeAreTENZING on authentic, purpose-led relationships. Joining Launchd’s network gives our talent broader commercial access into the Australian market, where many of our clients already have a significant audience. The shared expertise and performance infrastructure will accelerate growth on both sides of the Tasman.”
Financial terms of the transaction were not disclosed.
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