Perth, March 18: Virgin Limited Edition has announced plans to open a new luxury hotel near Marrakech, marking its second property in Morocco and extending its footprint in the country’s high-end hospitality market.
The 37-suite hotel is being developed on a 10-hectare private agricultural estate under a long-term agreement with Marrakech-based real estate developer Sazanes Immobilier. Located about 25 minutes from central Marrakech, the property is expected to launch in 2027, with construction already underway.
The estate will feature three restaurants, a Chef’s Table, a speakeasy bar, a traditional Moroccan wellness facility, a 40-metre swimming pool and a range of recreation activities including tennis, padel and horse riding. Virgin Limited Edition said the project will be shaped by Moroccan craftsmanship, Berber traditions and a strong focus on sustainability and local culture.
Joe Margison, CEO of Virgin Hotels Collection, commented: “Morocco has an incredible heritage of hospitality, and we are excited to bring our approach of offering exceptional experiences and service with soul to a second Moroccan setting.
“We are delighted to be partnering with Sazanes Immobilier, who share our long-term vision and commitment to creating extraordinary escapes with people at their heart. We are thankful to them for entrusting us to bring our unmistakable Virgin Limited Edition ethos to this project and together create a retreat that is unique, memorable, and deeply rooted in its destination.”
The Chreky family, founders of Sazanes Immobilier, added: “Our vision for this estate is to create a destination that feels intimately connected to its surroundings, shaped by the land and traditions of Moroccan design. We are delighted to be working with Virgin Limited Edition to bring this vision to life and introduce a new luxury retreat just outside Marrakech.”
Media & PR: editor@dailystraits.com. Copyright 2021–Present DailyStraits.com. All rights reserved.