New York, April 20: Perfect Corp, an artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider has rolled out an extension to its 3D AR virtual try-on solution for earrings.
The virtual try-on technology allows fine jewellery brands to enable hyper-realistic simulations of earrings and ear jewellery.
“As the fashion industry embraces digital transformation, virtual product try-on is becoming essential to connect with consumers and build personalised shopping journeys,” Founder and CEO Alice Chang said.
“This advanced extended AR solution will offer fine jewellery brands a multi-faceted way to engage and personalise the earring shopping experience along the omnichannel journey.
“With this newest addition, Perfect Corp is providing fine jewellery brands with a full suite of cutting-edge technology to enable hyper-realistic virtual try-on for earrings, watches, rings, bracelets and more.”
With the latest addition to this technology, fine jewellery brands can take their personalisation strategies to new heights, providing customers with the ability to virtually try on earring styles in various positions across the ear to find their perfect look.
The solution is an exciting enhancement to Perfect Corp’s existing 3D AR virtual try-on solution for earrings, and the newest offering integrated into Perfect Corp.’s portfolio of AI and AR fashion tech solutions, which currently includes virtual try-on technology for rings, bracelets, watches, eyewear, and accessories.
Perfect Corp’s 3D AR virtual try-on solution for earrings allows fine jewellery brands to create true-to-life renderings of earrings that can be tried on by customers conveniently from their laptop or mobile device.
Leveraging Physically Based Rendering technology, the solution supports high-resolution textures and material reflections to ensure hyper-realistic depictions of jewellery detail and finish during the virtual try-on experience.
The AgileFace technology further enhances the realism of the real-time experience by facilitating simulated motion physics and occlusion culling, thereby accurately predicting movement of the jewellery elements and controlling the visibility in various viewing angles.
The new virtual experience allows for jewellery try-on in 13 distinct positions across the ear with users being able to mix and match ear accessories in several placements on the ear lobe, and along the helix in real time.
As consumers continue to prioritise health and safety, the virtual try-on solution provides fine jewellery brands with a seamless way to offer product try-on in a fully contactless and hygienic setting.
The solution can also be easily integrated across key touchpoints in the omnichannel shopping journey, from desktop and mobile web browsers, to in-store smart beauty mirrors, and ecommerce platforms.
At the moment, the service is dedicated to large enterprises and there is no current program for small and medium sized enterprises and prices for the software remain client confidential.
To date, Perfect Corp has licensed beauty AR and AI SaaS solutions to over 420 beauty brands such as Chanel, who is already using Perfect Corp’s AR jewellery solutions and other brands across over 80 countries globally, covering 19 of the world’s top global 20 beauty groups.
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