Sabah, Sept 30: Despite the challenges faced by the fitness industry during the COVID-19 pandemic, one company has thrived – and its secret? Moving its business onto the online sphere.
Nutrition Pro said the lockdowns did not dent its business, in fact it did just the opposite, with the company expecting to achieve a projected revenue of RM20 million this year – a 60 per cent uptick from last year.
“Multiple Movement Control Orders (MCOs) initiated by the government to curb the spread of COVID-19 in 2020 and 2021 may have hampered the fitness industry, “Nutrition Pro director Cheong Yon Jean (pictured above) said.
“Despite the challenges, we were lucky to have managed to pivot our business model and focus on e-commerce, which has led to the growth in our revenue.
Established in 2011, Nutrition Pro has successfully introduced world-renowned sports nutrition supplements to the fitness and bodybuilding market in Malaysia.
Amongst the brands distributed are MMX Muscle Metabolix, Optimum Nutrition, Dymatize, MyProtein, MuscleTech, Scivation, Redcon1, Dream Tan, BSN and BPI Sports.
Cheong said that the company has also helped gyms and fitness centres to recover and recoup losses caused by the lockdowns.
“Nutrition Pro has helped over ten gyms and fitness centres during this lockdown by expanding their business models to incorporate e-commerce and virtual personal training classes.
“This has helped them to sustain their income and hopefully, can be an added revenue for them when their operations resume.”
“What we strived for is the co-development and sustenance of the ecosystem by sharing our knowledge and by lending a helping hand.
“We hope that more gyms and fitness centres will utilise this opportunity to engage our services.
“Our comprehensive plans will ensure that they recover in the shortest amount of time possible.”
June Ramli is the editor of DailyStraits.com. To stay in touch with June, look her up on Twitter @junesairaramli